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Theory

How Fashion and Beauty Brands Are Celebrating International Women’s Day 2019

From panels on female empowerment to capsule collections that support girls, here is what fashion and beauty…

Theory RTW Fall 2019

Francesco Fucci took a romanticized approach for fall, inspired equally by bourgeois Italian style and the…

Theory Men’s Fall 2019

The brand's trademark minimalism was on trend.

Global Retail Disruption Continues, Here’s What’s Coming

Omnichannel, data, core tribe and wearable apparel are just some of the buzzwords.

Theory Pre-Fall 2019

Softened tailoring, utility and feminine allure were hallmarks of Francesco Fucci's third collection for…

Retail’s Wild Ride on Wall Street in 2018

A look at some of the best- and worst-performing stocks in the sector.

Olivier Theyskens to Stage Exhibition at Calais Lace Museum

"In Praesentia" marks the 10th anniversary of the cultural institution celebrating the region's heritage of…

Jordan Brand, Theory the Latest to Dot Downtown’s Broadway Corridor

The street slowly continues to attract buzzy names looking to plant showy flagships there.

Theory on Forging a Contemporary Market in China

Fresh off launching a Tmall shop, the label shares its plans to double the number of stores there to 70 in…

Theory RTW Spring 2019

Francesco Fucci cut men's wear concepts with a sensual ease.

Course of Trade Trains Newcomers in Industrial Apparel Sewing

Libby Mattern, a production director at Malia Mills, is determined to bring more sewers to New York factories.

Gucci Westman, Leslie Fremar in Conversation at Theory Career Day

The latest iteration of Theory's Be Heard initiative was held at the company's Meatpacking District store.

Theory Men’s Spring 2019

The brand continued to showcase timeless classics with a modern twist.

Theory Takes Be Heard Initiative to L.A. With Violet Grey, Lunya and Cleo Capital

The female entrepreneurship panel was moderated by stylist Anita Patrickson and featured April Uchitel…

Theory to Open Freestanding Store in Austin, Tex.

This is Theory's third Texas freestanding full-price boutique.