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Theory

Theory Partners With Phaidon

Martin Andersson is letting customers in on his inspirations by aligning his men's pre-fall collection with…

Theory Pins Future on Fewer Clothes, More ‘Emotion’

Fresh off launching a TMall shop, the label shares its plans to double the number of stores there to 70 in…

Theory Collaborates on Limited-Edition T-shirts Helping WE NYC

The T-shirts encourage women to use their voices.

Contemporary Firms Pivot in Challenging Environment

Growing their Web businesses, launching lower-price lines and changing designers are some of the key…

Theory Men’s Fall 2018

Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.

Theory Opens Palm Beach Store at Royal Poinciana Plaza

The 1,300-square-foot store features women's, men's and accessories.

Is Theory Eyeing The Row’s Francesco Fucci?

Francesco Fucci lists himself as being head designer at The Row since 2012.

Theory Founder Andrew Rosen Buys Brand New Stylish Miami Condo

He certainly won't be among the fashion set scrambling for a luxury hotel room or rental at next year's Art…

Lisa Kulson Steps Down From Theory

Kulson had been the women's creative director since 2014.

Lululemon, Creative Director Lee Holman Parting Ways

Lee Holman is parting ways with the yoga-centric brand for "personal reasons."

Theory Men’s Spring 2018

The collection marked the debut of new designer Martin Andersson.

Theory Taps Into Millennials

Sources said the collection will be distributed to Theory's own freestanding stores and web site.

Olivier Theyskens to Get the Museum Treatment in Antwerp

MoMu is to mount an exhibition this fall called "She Walks in Beauty."

Theory Resort 2018

The collection offered capsules for winter, holiday and pre-spring — with a thread of timeless elegance.

Theory Names Siddhartha Shukla Chief Merchandising Officer

J.D. Ostrow succeeds Shukla as chief marketing officer.