The authors offer three ways to elevate a platform business by better using loyal customers.
In the first of two guest columns, the authors explore what it takes to be a leader in today’s retail market.
Rajiv Prasad, chief information officer at Xpandretail powered by Sávant Data System LLC, discusses.
Sarah Engel, chief marketing officer at DynamicAction, discusses.
Sarah Martinez, vice president and retail industry lead of Oath, explains.
John Larson, senior partner at John Larson & Co. and coauthor of Capturing Loyalty, discusses.
Jim Fosina, chief executive officer of Fosina Marketing Group, explains.
Luke Starbuck, vice president of marketing at Linc, explains.
Jill Standish, senior managing director and head of Accenture’s Retail practice, explains why having a strong “purpose” is vital today.
Tom McGee, president and chief executive officer of ICSC, explains.
Nick Molnar, cofounder and chief executive officer of Afterpay, explains.
Luis Sanz, cofounder of Olapic, shares insights about the technology as well as a case study.