Who will control TikTok? The principals in the deal disagree — including the president.

A federal judge halts Trump administration’s WeChat ban, set for Sunday night, citing questions of constitutionality.

Trumps gives blessing to the Oracle-TikTok deal, Commerce Department delays Sunday ban and the emergence of TikTok Global gets confirmed.

With TikTok’s time in app stores running out, brands struggling under the pandemic may lose a key lifeline to Gen Z consumers.

New downloads of TikTok are banned starting Sunday, but it may be able to avoid a full ban starting next month. WeChat has no such option.

Data from Honey provides insights into how Americans are changing how they shop and showcase thriftiness.

Microsoft’s officially off the table, making Oracle’s purchase of the social video app look like an inevitability.

The e-girl aesthetic dominating TikTok is seeing an explosion in Internet searches, too.

TikTok looks to cement its place as a fashion destination, with a monthlong schedule of online runway shows, styling tips and even an after party.

The influencer’s collection with the makeup brand was inspired by her new album.

American Eagle launches the first brand-sponsored campaign to use Snap’s 2-D body-tracking tech. 

The new shapewear campaign features Rumer Willis, Amelia Gray, Delilah Belle Hamlin, Addison Rae, Lala Anthony and Jodie Turner-Smith, among others.

In the race to buy TikTok, joining forces brings important things to the table for both Walmart and Microsoft.

TikTok’s turbulence continues, as ceo Kevin Mayer leaves after 100 days on the job.

The social media company said the president’s executive order may “strip the rights” of its community.