Fendi RTW Spring 2022
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TikTok, Clearpay Cohost Dinner for London Fashion Week
Here, TikTokers rubbed shoulders with fashion industry veterans, and the payment solution provider shared its…
TikTok Fashion Publication Rag Report’s Plan to Become Gen Z’s Vogue
The TikTok account has garnered 1.3 million followers and is launching a range of merch.
TikTok, Shopify Testing TikTok Shopping
TikTok Shopping is real and in pilot tests across the U.S., U.K. and, soon, Canada with brands like Kylie…
The Biggest TikTok Beauty Hacks
Hacks for nails and makeup topped the list of most-viewed hacks on TikTok.
The Satisfaction of Sounds: Beauty ASMR Videos Take Off on TikTok
Beauty influencers have found a new niche in ASMR videos.
How Athletes Brought the Tokyo Olympics to Their Fans Through Social Media
Though spectators have not been allowed at the Olympics this year due to COVID-19 concerns, athletes are…
EXCLUSIVE: American Eagle Goes Back to School With Snapchat
The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.
TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences
A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a…
The Ordinary, CeraVe Are TikTok’s Biggest Searched Beauty Brands
Data from Skincare Hero shows the amount of content a beauty brand produces on the platform does not impact…
Gilly Hicks Marks Its Happy Place in Columbus, Ohio; Giving Away $100K to Shoppers
The moves are part of the innerwear brand's multiyear growth strategy.
Is Social Media Gen Z’s Most Trusted News Source?
Data from Credit Karma reveals where Gen Z and Millennials are turning for financial advice.
Lingerie Brand Adore Me Alleges Rihanna’s Savage x Fenty Violated Trademark Law
Adore Me says Rihanna's use of the term "Adore Us" in its marketing messages is confusing to shoppers.
Gap to Release Vintage Brown Logo Hoodie After Viral TikTok Trend
The vintage hoodie — which hasn't been available for purchase since the early 2000s — garnered 5.8 million…
Gymshark, a $500 Million D-to-c Brand, to Create Hundreds of Jobs
Gymshark has aggressive growth targets, according to general manager of North America Henry Spear.
TikTok’s Reprieve Isn’t Absolute
President Biden dumped Trump-era bans on TikTok and WeChat. But he's not totally letting it go either.