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How TikTok Contributed to Cosnova’s Growth

The German beauty company, best known for its Essence and Catrice affordable makeup brands, has reported net…

Addison Rae Stars in Vital Proteins Campaign

The TikTok influencer-turned-actress was named a brand ambassador in January.

Aly & AJ Talk Their Bobbi Brown Campaign, Music Tour Beauty Routine and Going Viral on TikTok

The music duo best known for their hits like "Potential Breakup Song" and "Rush" are embarking on their first…

Green People: TikTok’s ‘EcoTok’ Spawns Fashion’s Next-gen Creatives

The next big sustainable fashion creators on TikTok dispel the latest trends, DIY tricks and dreams for…

Victoria’s Secret’s Beauty Launches on Amazon

The move marks Victoria Secret & Co.'s latest transformation attempts — and first time selling wholesale…

Design Theory: How Matilda Djerf’s Djerf Avenue Became Part of the ‘It’ Girl Aesthetic

The Swedish influencer spoke to WWD about her thriving brand and her future plans for it.

Victoria’s Secret Beauty Reveals First Bilingual Campaign With Camila Cabello

The multilanguage campaign is the latest in Victoria's Secret & Co.'s transformation efforts.

Darren Barnet Slips Into Victoria’s Secret’s Pink

The "Never Have I Ever" star is the brand's first male ambassador.

How the Original Influencers Do TikTok

Fashion magazines share their TikTok strategies.

Hairstylist Clayton Hawkins Talks Working With Olivia Rodrigo and His Viral TikToks

Hawkins, a Living Proof celebrity hairstylist ambassador, has also become one of the emerging #HairTok…

Christian Dior’s New Ads, 5 Things to Know About BeReal

Dior unveils its pre-fall ads, which are all about sisterhood, and what to know about the app du jour, BeReal.

Camila Cabello Looks to Mugler, Saint Laurent and More for TikTok Livestream Concert

The singer debuted her third studio album, "Familia," via a TikTok livestream concert where she wore an array…

How Intersectional Environmentalist’s Leah Thomas Built Her All-inclusive Empire

"Green Girl Leah" or Leah Thomas lent her intersectional take on environmentalism at FIT's annual…

How Maddie White Went From Fashion Model to One of TikTok’s Emerging Fashion Influencers

The 26-year-old has developed a TikTok following of 2.2 million in just a year for her daily getting-ready…

Morphe Taps Influencer Meredith Duxbury for New Blush Collection

The influencer, who has 14.7 million TikTok followers, is known for her makeup videos where she uses a…