tiktok

Nike

Fashion Scoops

Nike Building In-house Social Commerce App Aimed at Gen Z

Focused on shopping for young women, the upcoming app is part of Nike’s relatively new business incubator.

clock March 30, 2021Kali Hays

Charli D'Amelio Dunkin' Merchandise Collection

Fashion Scoops

Charli D’Amelio to Release Dunkin’ Merchandise Collection

The TikTok influencer is taking her love for Dunkin’ to the next level.

clock March 29, 2021Layla Ilchi

Charli D’Amelio Teams With Pura Vida for Jewelry Collaboration

Fashion Scoops

Charli D’Amelio Teams With Pura Vida for Jewelry Collaboration

The TikTok star is launching the collaboration with the #ShowUsYourHappy campaign, which already has 22.7 million views on the social media platform.

clock March 5, 2021Layla Ilchi

Canada Goose x NBA x Rhude

Fashion Scoops

Canada Goose Partners With the NBA and Collaborates With Rhude

L.A.-based brand Rhude designs a four-piece capsule collection built for year-round use.

clock March 4, 2021Victor Vaughns Jr.

Hollister

Social Impact

Hollister Donates $1M, Enlists TikTok Stars to Support Teen Mental Health

The retailer will host virtual mental health discussions between high school students and TikTok stars, such as Charli and Dixie D’Amelio.

clock March 1, 2021Kellie Ell

Quen Blackwell UTA

Fashion Scoops

The Latest Gen Z Internet Star to Sign With Hollywood Agency UTA

Quen Blackwell has appeared in projects with Halsey and Diplo.

clock February 23, 2021Ryma Chikhoune

Savage x Fenty lingerie

Intimates

Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands

That includes both sexy and comfortable fashion trends.

clock February 12, 2021Kellie Ell

TikTok

Technology

TikTok Dives Deeper Into Shopping

The short video platform previewed new efforts to build out its shopping powers to advertisers. 

clock February 8, 2021Adriana Lee

Adore Me lingerie website

Media

Lingerie Company Accuses TikTok of Discriminatory Post Removal

Adore Me claims the video platform automatically removes posts featuring certain types of women, something TikTok denies.

clock February 5, 2021Kali Hays

Gucci model challenge on TikTok

Business Features

TikTok Takes Over British Fashion Council’s NewGen Sponsorship

The short-form video platform will support one of the BFC’s longest-standing programs to support young talent, and picks up a sponsorship mantle once carried by Topshop.

clock February 5, 2021Samantha Conti

Stuart Weitzman Serena Williams

Financial

Tapestry Prepares for Post-COVID-19 ‘Roaring ’20s’

The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital capabilities and immersive store experiences.

clock February 4, 2021Kellie Ell

TikTok star Wisdom Kaye for Coach x Champion.

Media

Coach x Champion Uses TikTok Stars for Campaign Launch

Wisdom Kaye, Maha Gondal and Jeffrey Tung will lead fans through a series of challenges on the platform.

clock February 2, 2021Jean E. Palmieri

The Oracle-Walmart-TikTok deal includes plans for the formation of a new TikTok Global.

Designer and Luxury

IMG Fashion Named Official Editorial Partner of TikTok Fashion Month

In New York, London, Milan and Paris, the TikTok community will have access to IMG’s content through the month of fall 2021 shows.

clock January 19, 2021Lisa Lockwood

Billie Eilish

Beauty Features

By the Numbers: TikTok Aesthetics Gain Search Traction

Data from Spate shows growing search volume for different social media aesthetics.

clock January 8, 2021James Manso

The Biggest TikTok Fashion and Beauty Trends of 2020

Fashion Scoops

The 10 Biggest TikTok Fashion and Beauty Trends of 2020

Harry Styles’ JW Anderson cardigan, the #GucciModelChallenge and makeup transformations reigned in popularity on the social media app this year.

clock December 21, 2020Layla Ilchi

Load More Arrow

Essentialist

Today's Must Read

BERLIN, GERMANY - APRIL 09: Kwes Darko, Skepta, Slowthai and Alex Sossah arrive at Bottega Veneta Salon 02 Berlin at the Berghain on April 09, 2021 in Berlin, Germany. (Photo by Getty Images/Getty Images for Client)

Fashion

Bottega Veneta’s Berlin Show, Party Receive Backlash on Social Media

clock 19hMartino Carrera

Social Studies

WWD logo Global Stock Index

Business Page right arrow