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Harry Styles’ JW Anderson Cardigan Inspires Viral TikTok Challenge

"It's so amazing the power of craft."

Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%

According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in…

The Top 10 Most Followed Fashion and Beauty Brands on TikTok

Many fashion and beauty brands have been early adopters of the Gen Z-favorite social media platform.

WWD Joins TikTok’s Creative Learning Fund

WWD is the only fashion brand participating in the initiative's launch.

The Thread: Beauty Gurus #PasstheBrush on TikTok

The transformation challenge has gone viral, prompting beauty influencers such as James Charles and Nikkie de…

The Tiny Face Challenge Takes Over TikTok

The trend emerged last week on the social media app and has since surpassed 3.7 million views.

LeBron James and Travis Scott Team on Class of 2020 T-shirt

The shirt will be available for three days, coinciding with James' class of 2020 special on May 16 on local…

Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign

The Chinese Valentine's Day campaign will be rolled out in various platforms with different visuals to drive…

The Thread: The First TikTok Beauty Influencer Line Is Here

Elsewhere on the Internet, Kim Petras will perform at NYX Cosmetics' virtual music festival.

The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist

"Y'all need to lather up."

Essential Items to Create At-Home Content

Wether you're practicing the latest tiktok viral dance or channeling your favorite YouTube beauty influencer…

The Thread: Beauty Flocks to TikTok

Fenty Beauty is one brand giving users plenty of room to go viral via a dedicated TikTok house.

How Influencer Brittany Xavier Is Transitioning to TikTok

The Instagram influencer has been growing her TikTok audience by thousands of new followers per day.

WWD Launches TikTok Account in Time for NYFW

Follow along as WWD offers a behind-the-scenes look at fashion week and industry events.

What to Watch: Influence China With Caution and Precision

Brands not only need to learn from the recent geopolitical storm but also the differences between influencers…