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Darren Barnet Slips Into Victoria’s Secret’s Pink

The "Never Have I Ever" star is the brand's first male ambassador.

How the Original Influencers Do TikTok

Fashion magazines share their TikTok strategies.

Hairstylist Clayton Hawkins Talks Working With Olivia Rodrigo and His Viral TikToks

Hawkins, a Living Proof celebrity hairstylist ambassador, has also become one of the emerging #HairTok…

Christian Dior’s New Ads, 5 Things to Know About BeReal

Dior unveils its pre-fall ads, which are all about sisterhood, and what to know about the app du jour, BeReal.

Camila Cabello Looks to Mugler, Saint Laurent and More for TikTok Livestream Concert

The singer debuted her third studio album, "Familia," via a TikTok livestream concert where she wore an array…

How Intersectional Environmentalist’s Leah Thomas Built Her All-inclusive Empire

"Green Girl Leah" or Leah Thomas lent her intersectional take on environmentalism at FIT's annual…

How Maddie White Went From Fashion Model to One of TikTok’s Emerging Fashion Influencers

The 26-year-old has developed a TikTok following of 2.2 million in just a year for her daily getting-ready…

Morphe Taps Influencer Meredith Duxbury for New Blush Collection

The influencer, who has 14.7 million TikTok followers, is known for her makeup videos where she uses a…

EXCLUSIVE: Aerie Has Found Its Happy Spot Online — and IRL, Too

The innerwear and swimwear brand launches a spring campaign focused on combating negativity in social media.

Versed’s Melanie Bender Talks TikTok’s Viral Power

The clean skin care brand just wrapped one of its most successful campaigns on the platform.

How Beauty Is Leveraging Technology to Fuel Social Entertainment

Executives from Dash Hudson and Forma Brands discuss how social entertainment makes beauty sales boom.

Social Video: The Long and Short of It

As TikTok goes long, and Insta focuses on short, it's clear there's no ideal length to social media videos.

EXCLUSIVE: American Eagle Brand Hosts Country Club-style Party in Metaverse

The retailer's latest campaign, "Members Always," includes virtual events across Snapchat, TikTok, Roblox and…

TikTok Stretches Out With 10-Minute Videos

The era of long-form TikTok begins.

Victoria’s Secret Invests $7 Million in Female-founded Businesses

The initiative is the retailer's latest efforts to become "the world's biggest and best advocate for women."