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Business Features

New Consumer Behavior Study Reveals Thrifty Is Attractive

Data from Honey provides insights into how Americans are changing how they shop and showcase thriftiness.

clock September 16, 2020Alexandra Pastore

TikTok

Technology

TikTok Will Sell to Oracle, Reports Say

Microsoft’s officially off the table, making Oracle’s purchase of the social video app look like an inevitability.

clock September 14, 2020Adriana Lee

Portraits of Jennifer Lopez, Billie Eilish, Leonardo DiCaprio and More on Auction to Benefit COVID-19 Relief

Beauty Features

By the Numbers: E-girls Overtake Google Search

The e-girl aesthetic dominating TikTok is seeing an explosion in Internet searches, too.

clock September 11, 2020James Manso

Alice + Olivia is one of the brand partners for TikTok's new Fashion Month programming.

Technology

EXCLUSIVE: TikTok Holds Its Own Fashion Month

TikTok looks to cement its place as a fashion destination, with a monthlong schedule of online runway shows, styling tips and even an after party.

clock September 10, 2020Adriana Lee

Madison Beer

Beauty Features

Madison Beer Fronts New Morphe Collection

The influencer’s collection with the makeup brand was inspired by her new album.

clock September 8, 2020Emily Burns

American Eagle is launching a branded dance challenge using Snap's new 2-D body tracking tool.

Technology

EXCLUSIVE: American Eagle Debuts Snapchat Dance Challenge

American Eagle launches the first brand-sponsored campaign to use Snap’s 2-D body-tracking tech. 

clock September 3, 2020Adriana Lee

Kim Kardashian West Skims Shapewear

Intimates

Kim Kardashian West’s Skims Celebrates One-year Anniversary

The new shapewear campaign features Rumer Willis, Amelia Gray, Delilah Belle Hamlin, Addison Rae, Lala Anthony and Jodie Turner-Smith, among others.

clock September 1, 2020Kellie Ell

TikTok WeChat ban

Technology

Walmart Confirms Microsoft Partnership in Bid to Buy TikTok

In the race to buy TikTok, joining forces brings important things to the table for both Walmart and Microsoft.

clock August 27, 2020Adriana Lee

TikTok

Technology

TikTok CEO Quits as Company Prepares for Trump Fight

TikTok’s turbulence continues, as ceo Kevin Mayer leaves after 100 days on the job.

clock August 27, 2020Adriana Lee

TikTok

Technology

TikTok’s Lawsuit Against Trump Administration Is On

The social media company said the president’s executive order may “strip the rights” of its community.

clock August 24, 2020Adriana Lee

TikTok

Business Features

Why a TikTok Ban Is a Life Lesson for Brands

Andrew Furman discusses effectively using social media in brand marketing strategies.

clock August 19, 2020Andrew Furman

Instagram Reels Facebook TikTok

Beauty Features

The Thread: Will Beauty Embrace Instagram Reels?

How Reels came to be is reminiscent of Instagram Stories, which bowed as Facebook’s answer to competitor app Snapchat.

clock August 15, 2020Alexa Tietjen and James Manso

TikTok WeChat ban

Media

Trump Signs Orders Banning TikTok, WeChat From U.S.

TikTok is already looking at legal action, saying it’s “shocked” by Trump’s move and that it happened without “due process.”

clock August 7, 2020Kali Hays

Milan's Galleria Vittorio Emanuele on May 18, 2020

Marketing and Promotion

Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery

According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence on such platforms as TikTok, Douyin and Little Red Book, communicating Made in Italy values.

clock August 3, 2020Martino Carrera

Item Beauty Addison Rae TikTok influencer

Beauty Features

TikTok Influencer Addison Rae Co-creates Cosmetics Company

Item Beauty, backed by brand incubator Madeby Collective, will launch on Aug. 11 with six products.

clock August 3, 2020Alexa Tietjen

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Essentialist

Today's Must Read

From Left: Valentina Sampaio, Juno Mitchell and Indya Moore

Fashion

Transgender representation in the modeling world: Times are changing.

clock October 30, 2020Luis Campuzano

Social Studies

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