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How Creator-led TikTok Content Drives Beauty Brand Awareness

Brands winning on the platform are eschewing sponsored content on their own channels, instead favoring…

E.l.f. Cosmetics Is Debuting a TikTok Holiday ‘Movie’

The beauty brand tells WWD all about "Big Mood, Big E.l.fing City," a product preview and long-form video…

TikTok’s Year-end Review Offers Learnings for Brands

The social video company's look back could inform future efforts from fashion and beauty companies.

Chanel Responds to TikTok Controversy Over Advent Calendar

Chanel denied deleting its TikTok account in response to a viral video about its advent calendar, saying the…

Everyone On TikTok Is Using Masque Bar Half-Face Sheet Masks to Combat Maskne

A dermatologist weighs in on the multimask trend.

‘Tis the Season for TikTok Monetization

Happy holidays, creators — the short video platform just unwrapped more ways to make money. 

TikTok Sensation Barbara Costello Teams Up With Talbots for Holiday Hacks

The alliance is the first brand ambassadorship for Costello, who is better known as @BrunchwithBabs.

Addison Rae to Release Mood-based Fragrance Line

The AF Collection by Addison Rae will launch d-to-c and will be sold via Instagram and TikTok.

TikTok Takes Over Fashion Awards 2021, Plotting ‘A Real Show’ and ‘First Vertical Red Carpet’

The platform's head of partnerships and community talks about what to expect from TikTok's Fashion Awards…

Ctzn Cosmetics Website Crashes After Viral TikTok Post

Beauty influencer Mikayla Nogueira's TikTok video on the brand's lipstick caused the site to crash shortly…

Coach Reveals How Much Product It Actually Destroys After Damaged Goods TikTok

"It's unfortunate these posts came out now, because we had been doing this thoughtfully," said Coach's Joon…

TikTok Shopping Is Really Happening in U.K., New Research Claims

At the same time, the research shows that people are concerned about privacy when shopping on social commerce…

Five Minutes With TikTok Star Noah Beck

The media sensation hit up the Balmain and Isabel Marant shows at Paris Fashion Week.

TikTok Shopping Is Now Official

The tech company's social commerce initiative graduates from testing phase to open shopping platform for any…

Inside ThredUp x Madewell’s Circular Concept Store Built for TikTok

From Sept. 23 to Oct. 31, shoppers can shop pre-loved Madewell in Williamsburg, Brooklyn at 'A Circular…