The platform will also be equipped with blockchain technology from Ant Group to solve trust and counterfeit problems.
The two will promote the brand’s new Poudre De Beauté Mat Naturel’s shade range on Tmall Luxury Pavillion.
The limited-edition capsule collection will be available in partnership with Lane Crawford and Tmall.
The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital capabilities and immersive store experiences.
Company shares rose more than 2 percent premarket as a result.
Discover the capsule collection.
Strength online and in China helped offset losses in stores.
Around 400 Italian brands were able to get in touch with 800 million Chinese consumers during the four-day event.
LONDON — In a landmark union of luxury digital titans, Farfetch, Alibaba Group and Richemont have unveiled a global strategic partnership to provide luxury brands with “enhanced access to the China market,” and to accelerate the digitization of the global luxury industry, the three companies said Thursday. Leveraging each company’s respective expertise and extensive reach, […]
The retailer logged a $231 million profit for the quarter, up from $20 million the same time last year.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.