Marc Jacobs RTW Fall 2020

Fashion Scoops

Marc Jacobs Going to Tmall Luxury Pavilion

Three years in, the luxe platform has nearly 200 brands.

clock September 21, 2020Evan Clark

Cinq à Sept was one of the brands which showed during NYFW: The Shows.

Designer and Luxury

IMG Teams Up With Alibaba’s Tmall to Stream September Fashion Shows in China

Show content will be shared next week across Alibaba’s Youku video-streaming platform, Taobao and Tmall e-commerce platforms, reaching a combined 900 million viewers.

clock September 16, 2020Lisa Lockwood

A shot of the View in 360 interactive feature.

Business Features

All About the Journey: Amazon Luxury Looks to Tmall for Inspiration

Amazon’s new app is about a lot more than simply selling luxury goods.

clock September 15, 2020Samantha Conti

alibaba tmall cat display

Business Features

Alibaba ‘Pitch Fest’ Holds Singles’ Day Promise for Smaller Brands

The e-commerce site invites in new brands after first-quarter results show it is back to pre-COVID-19 levels of business.

clock August 20, 2020Evan Clark and Tianwei Zhang


Beauty Features

In China, Social Commerce Helps Spur Prestige Beauty Sales

Tmall’s prestige beauty sales grew 90 percent, whereas’s advanced 74 percent this June versus June 2019, according to The NPD Group.

clock August 14, 2020Jennifer Weil

Beauty Features

In Post-COVID-19 China, Beauty Is Bigger Online Than Ever

Traditionally a category that favors brick-and-mortar, new digital tools and formats like live streaming have helped cosmetics sales soar.

clock July 31, 2020Tiffany Ap

Victoria Beckham with Sarah Creal, cofounder and chief executive officer of Victoria Beckham Beauty.

Skin Care

Victoria Beckham Beauty Eyes China, Launches Flagship on Tmall Global

“You can’t be a successful global brand without a solid China business — it’s just not possible these days,” said Sarah Creal, cofounder and chief executive officer of Victoria Beckham Beauty.

clock July 27, 2020Samantha Conti

Interface of Tmall's Luxury Pavilion


China’s Tmall Pushes 618 Shopping Festival With $1.41 Billion Stimulus

Yves Saint Laurent sold more than 100,000 lipsticks in two weeks, and sales of La Mer grew eightfold since the beginning of May on the platform.

clock May 20, 2020Tianwei Zhang

Fenty Beauty

Beauty Features

Sephora Sets Up Shop With Tmall Global

Farmacy and Fenty Beauty are among the brands launching with Sephora on Tmall.

clock May 20, 2020Allison Collins

Kate Spade


Tapestry’s Post-Coronavirus Playbook Focuses on Its Omnichannel

But for now, the retailer is navigating its way out of the crisis with curbside pickups, reduced inventory and possible rent abatements.

clock April 30, 2020Kellie Ell

Campaign of Arket


H&M’s Arket Enters Chinese Market With Tmall

The online store marks the brand’s first expansion outside Europe and will be a test for future physical stores in China.

clock April 30, 2020Tianwei Zhang

Screenshots of Tmall outlet channel Luxury Soho's landing page, Coach's Tmall outlet store and items page on Luxury Soho.


Alibaba’s Tmall Unveils Outlet Business Luxury Soho

With unprecedented levels of stock to liquidate and consumers tightening their wallets, the platform jumps into the off-price game.

clock April 25, 2020Tianwei Zhang

A medical worker from The First Bethune Hospital of Jilin University reacts at the airport as she prepares to leave after the lockdown was lifted, in Wuhan, China.


Alibaba March Orders Recovered From COVID-19 Outbreak

Tmall recorded 12 million more daily orders in March, while the group introduced an initiative to help small and medium-sized enterprises.

clock April 9, 2020Tianwei Zhang

Virtual idol Aimee wearing Prada


Miu Miu Bolsters China Digital Presence With Virtual Idol, Tmall Shop

Prada Group is activating a series of digital and physical campaigns to boost its sales in post-conovavirus China.

clock March 22, 2020Tianwei Zhang

Shushu/Tong Fall 2019 runway show backstage


The Show Must Go On: Shanghai Fashion Week Unveils Online Schedule

Some 150 brands will broadcast from March 24 to 30 via a special portal on Alibaba’s Tmall to its 800 million monthly active users.

clock March 18, 2020Tianwei Zhang

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