E-commerce sales were up 12 percent and reopened stores in vacation communities are doing well.
The owner of Tommy Bahama and Lilly Pulitzer will now hold April merchandise until the holiday season.
The company saw second-quarter comps rise 7 percent.
The company posted sales and earnings gains in the period, fueled by omnichannel initiatives.
Companies such as Patagonia, Vans and Outdoor Voices have formed emotional bonds with their customers.
The Tommy Bahama and Lilly Pulitzer operator had a mixed quarter, but full-priced retail is helping sales.
A version of the 300-square-foot shop will be offered to wholesale customers for cruise 2018.