The company posted sales and earnings gains in the period, fueled by omnichannel initiatives.
Companies such as Patagonia, Vans and Outdoor Voices have formed emotional bonds with their customers.
The Tommy Bahama and Lilly Pulitzer operator had a mixed quarter, but full-priced retail is helping sales.
A version of the 300-square-foot shop will be offered to wholesale customers for cruise 2018.
The 132-page book will be mailed to 850,000 homes starting today.
Learnings seen from the e-commerce apparel and footwear player.