Making up for the forgone physical shows, Pitti Immagine is to launch its Pitti Connect digital platform on July 16.
Informa Markets Fashion said the online trade event will run for three months.
While March’s Vision Expo East was canceled due to COVID-19, the West edition in September is a go.
The additional features are meant to help small and medium-sized businesses compete with larger retailers amid the coronavirus pandemic.
Despite the COVID-19 outbreak the footwear trade fair will keep its planned dates, running Sept. 20 to 23 at the Milano-Rho fairgrounds.
The trade show takes place June 15 through 17.
The event was further postponed to Sept. 4 to 10 and will combine the physical and digital showcases.
The textile trade fair, originally slated for July, will move to Sept. 7 to 9.
The bridal trade show and collateral events will be held June 8 to 14.
The fair will move to July 5 to 7 as a result of the coronavirus outbreak in Italy.
Hand-processes, neutral tones and specialty tailoring were seen across Coterie, Capsule and Brand Assembly.
To try to woo shoppers into stores, buyers said they take a hyper-focused, curated approach to merchandising.