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True Religion

True Religion Fills Key Position

Jim Kushner, an executive with more than two decades' sales experience, has joined the sportswear and denim…

True Religion Bound for China

The pact with the Aurorae Group is a key component of True Religion's strategy to eventually grow from $250…

True Religion Names Tina Blake SVP of Women’s, Brand Image

It's a new role at the 20-year-old denim and sportswear brand to support aggressive plans to bolster its…

True Religion Partners With the Fashion Scholarship Fund to Help a Los Angeles Student

For the first time, True Religion signs on with FSF to help an underserved L.A. fashion student develop a…

True Religion’s Retailers Talk Shop

Retailers talk about what makes True Religion distinct.

At True Religion, Diversity Is Becoming a Way of Life

For True Religion leader Theresa Watts, diversity is about seeing people, not just counting them.

Localization Helps True Religion Grow Its International Presence

"Sometimes, American brands think their way fits every single market."

Holding the Reins on Retail Store Growth

After a dramatic streamlining of its store fleet, True Religion is looking to add brick-and-mortar locations…

True Religion Opens Its Vault as Circularity Takes Priority

True Religion's circularity push started with 1,000 individual pairs of jeans made and worn in the early…

CEO Michael Buckley on True Religion’s Past, Present and Future

When Michael Buckley returned to True Religion in 2019, he saw a business that had stagnated, needed a…

True Religion’s Zihaad Wells on Collaborations and Supporting Young Creatives

The brand's creative director and their young collaborators Blu Boy, Jaffa Saba and Madeline Kraemer speak at…

True Religion Drives Toward $250M E-comm Goal

Digital is the way forward as True Religion seeks to bridge two generations of consumers.

Beyond Jeans: Growing a Licensing Portfolio

With denim a more acceptable component of workwear these days, True Religion has shifted its assortment mix…

The (Not So) Hidden Benefits of Wholesale

Wholesale can be a cost-effective way to acquire new customers.

True Religion Sets a Key Management Post

Sandip Grewal takes on a new role at the premium denim and sportswear brand.