True Religion

True Religion


True Religion Enlists Hypebeast Ltd.’s Hypemaker Arm to Help Launch Capsule

The denim company tapped Hypemaker to help with the launch of its new military-inspired collection.

clock October 13, 2017Kari Hamanaka

A Perfumania storefront.


Perfumania Set to Go Private With Bankruptcy Plan OK

The perfume and beauty chain moved through its bankruptcy at a rare clip.

clock October 9, 2017Kali Hays

Inside a True Religion store.


Bankruptcy Court Approves True Religion’s Reorganization Plan

The approval paves the way for True Religion’s exit from bankruptcy court proceedings.

clock October 6, 2017Vicki M. Young

Inside a True Religion store.


True Religion, Gymboree Eyeing Store Closures

Both firms were LBOs and are under bankruptcy court protection due to over-leveraged balance sheets.

clock July 12, 2017Vicki M. Young

A True Religion store front.


True Religion Bankruptcy: A Harbinger for Fashion Brands?

True Religion is one of many fashion brands that were acquired by private equity firms.

clock July 6, 2017Vicki M. Young

Bryshere Y. Gray in True Religion's "This Is True" Campaign


True Religion Apparel Files for Bankruptcy Court Protection

The bankruptcy filing was on Wednesday in a Delaware bankruptcy court.

clock July 5, 2017Vicki M. Young

Herizen Guardiola True Religion

Fashion Scoops

True Religion Taps Herizen Guardiola, Tommy Lee for Digital Campaign

The Los Angeles-based jeans company taps the actress and singer for its spring 2017 “This is True” digital campaign.

clock March 3, 2017Marcy Medina



Retail’s Debt Woes Nearing Recession Level

The number of distressed apparel retailers, including Claire’s and Rue 21, is approaching 14 percent of Moody’s portfolio, a level not seen since the Great Recession.

clock February 27, 2017Kali Hays

True Religion London store rendering


True Religion and Guess Eye Retail Expansion in Europe

While True Religion is unveiling a new retail concept in London in June, Guess is opening a flagship in Moscow and 40 additional units in Russia.

clock May 11, 2016Khanh T.L. Tran

A look from Luis Denim.


Premium Denim Gets Its Mojo Back

Sales are ramping up, thanks to fashion trends, new technologies and social media strategies.

clock October 25, 2015Khanh T.L. Tran

Russell Westbrook

Mens Fashion

Russell Westbrook on Style Advice

Oklahoma City Thunder point guard Russell Westbrook discusses style advice he’s received.

clock June 24, 2015Khanh T.L. Tran

John Ermatinger

Human Resources

John Ermatinger Appointed True Religion CEO

David Conn, ceo since TowerBrook’s purchase in July 2013, is stepping down.

clock June 1, 2015Arnold J. Karr

Jacquelyn Jablonski


Joan Smalls Brings Out Models to Toast True Religion

Smalls became the latest catwalk beauty to hook up with the denim brand.

clock March 19, 2015Ally Betker

Russell Westbrook

Marketing and Promotion

True Religion Taps Russell Westbrook

The brand has brought Westbrook on board as campaign creative director and is partnering with the Oklahoma City Thunder player on its spring ad campaign.

clock February 5, 2015Jean E. Palmieri



Today's Must Read

A protest by animal rights activiists CAFT (Coalition to Abolish the Fur trade) against the use of fur by the Fashion industry blockades one of the venues for London Fashion Week in the Aldwych.Anti-Fur Protest, London Fashion Week, UK - 17 Sep 2017


U.K. Government Should Consider Banning Fur, Post-Brexit  

clock 11hSamantha Conti

Social Studies