Italian heritage brands have tapped unspoiled young talents to foster their brand image. Is it working?

The former Valentino and Marc Jacobs executive succeeds Maela Mandelli in the role.

Former chief operating officer Giuseppe Pinto has succeeded Maela Mandelli.

See all the looks from the collection.

Angelini Beauty, the licensee of Trussardi fragrances, developed six genderless scents dedicated to the streets of the city.

The Milanese brand tapped design duo Fiona Sinha and Aleksandar Stanic, who created a men’s and women’s capsule revisiting Trussardi’s archives.

Ilenia Durazzi’s collection reworked the house’s extensive leather archive with a feminine touch and a lot of gold details.

See all the looks from the collection.

Maela Mandelli joined the Italian house from PVH Corp., and is working on relaunching the brand and restructuring the company, following the acquisition last year by asset management company QuattroR.

The TV commercial marking the collaboration between the fashion label and the Fiat automotive company is fronted by Ava Max.

Trussardi tapped United Standard’s Giorgio di Salvo for the third chapter of its new Archive + Now project.

For the latest iteration, the Italian house has partnered with United Standard’s designer Giorgio di Salvo on a capsule collection.

The Italian fashion house unveils today its Archive+Now°2 project in collaboration with @Checking_Invoices.

Trussardi unveiled Archive+Now during Milan Fashion Week, in the wake of the acquisition of the Italian company by independent asset management firm QuattroR, working with Giulia and Camilla Venturini.