The Japanese brand’s largest ever flagship store will open on the corner of Conduit and St. George’s Streets in Mayfair,
The capsule, available starting Saturday at tsum.ru, embraces the “spirit of the Nineties.”
Spanning everything from socks and hoodies to evening gowns, the 44-piece line will be unveiled Thursday at Tsum in Moscow.
As vice-president of Mercury Group and Tsum’s fashion director, Verber has reeled more than 800 brands into the 750,000-square-foot store.
His strategies are seemingly uncomplicated: Invest, focus on the Russian clientele and ensure the online experience is compelling.