Ulta Beauty

Ulta Beauty

Beauty Features

Ulta Gets Serious About Clean Beauty With Credo Partnership

A Credo Beauty endcap is rolling out to 100 Ulta doors in the fall.

clock June 16, 2020Ellen Thomas

Ulta Beauty

Beauty Features

Ulta Beauty Sees Looting, Store Damage Amid National Protests

The retailer has closed several of its locations across the country.

clock June 2, 2020Ellen Thomas

Ulta Beauty

Beauty Features

Ulta Beauty Sales Drop 32% From Coronavirus Closures

“We have seen stronger-than-expected sales in reopened stores,” chief executive officer Mary Dillon said.

clock May 28, 2020Allison Collins

Victoria's Secret store Herald Square Manhattan

Real Estate

Victoria’s Secret Files Suit to Get Out of Manhattan Lease

The busy Herald Square location has been closed since March 17 to prevent the spread of the coronavirus.

clock May 27, 2020Kellie Ell

Ulta Beauty GlamLab virtual try-on

Beauty Features

Could Virtual Beauty Try-on Be the Answer to In-store Product Testing?

Ulta Beauty is marketing its GlamLab virtual try-on feature as an alternative to product testers, as the retailer reopens 180 of its doors.

clock May 13, 2020Alexa Tietjen

Ulta Beauty

Beauty Features

Ulta Beauty Plans to Reopen 180 Doors

Select locations will offer hair services, though product testers will not be available for in-store use.

clock May 7, 2020Alexa Tietjen

James Charles Norvina Trixie Mattel YouTube Instant Influencer

Beauty Features

James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’

What impact can a full face of makeup have on a world at war with an invisible virus?

clock April 24, 2020Alexa Tietjen

Ulta Beauty


Coronavirus Impact: Ulta Beauty Furloughs Store, Salon Workers

Ulta’s stores will remain closed until it is “safe” to reopen them, said ceo Mary Dillon.

clock April 9, 2020Allison Collins

Store closed sign


COVID-19 Retail Store Closures

Fashion reacts by temporarily closing stores or reducing hours to help prevent the spread of the coronavirus. Here’s the complete list of changes.

clock March 17, 2020Kellie Ell

Ulta Beauty New York City

Beauty Features

Ulta Beauty Plans 75 More Store Openings in 2020

The beauty retailer posted a 10 percent gain in sales for the fiscal year.

clock March 12, 2020Ellen Thomas

Follain Skincare

Beauty Features

Follain’s House Brand to Enter Ulta Beauty

“They’re in parts of the country that no other retailer really touches yet.”

clock March 2, 2020Ellen Thomas

Marilyn Monroe

Business Features

Why Celebrity Legends Can Breathe New Life Into Brands

Martin Cribbs, vice president of brand management at Beanstalk, shares insights on the power of licensing icons.

clock February 24, 2020Martin Cribbs

Ulta Beauty New York City

Beauty Features

Following Tara Simon’s Departure, Ulta Beauty Reorganizes Leadership

Four executives, including Monica Arnaudo, have been promoted.

clock December 17, 2019Ellen Thomas

Ulta Beauty New York City

Beauty Features

As Makeup Slumps, Ulta Leans Into Skin Care

Executives acknowledged an increase in discounting.

clock December 5, 2019Allison Collins

Tara Simon

Beauty Features

As Makeup Sales Slide, Tara Simon Exits Ulta Beauty

Over the past seven years, Simon built Ulta into a true player in prestige.

clock November 21, 2019Allison Collins

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