The retailer is launching KKW Fragrance and Kylie Cosmetics in store for the holiday season.
KKW will launch four fragrances in-store only Nov. 25, while Kylie Cosmetics hits stores and online Nov. 17.
The business has invested in Iterate and Spruce, and acquired QM Scientific and GlamST.
Pharmaca has long featured clean lines not often found in the mass market. Customers, especially younger shoppers, are responding.
Stress, hormonal changes and over-use of styling tools are among the reasons women are losing their hair earlier than ever.
Roh, who helped expand NYX, is joining Maesa as more chains seek the company to develop exclusive beauty launches.