Ulta Beauty

Ulta Beauty GlamLab virtual try-on

Beauty Features

Could Virtual Beauty Try-on Be the Answer to In-store Product Testing?

Ulta Beauty is marketing its GlamLab virtual try-on feature as an alternative to product testers, as the retailer reopens 180 of its doors.

clock May 13, 2020Alexa Tietjen

Ulta Beauty

Beauty Features

Ulta Beauty Plans to Reopen 180 Doors

Select locations will offer hair services, though product testers will not be available for in-store use.

clock May 7, 2020Alexa Tietjen

James Charles Norvina Trixie Mattel YouTube Instant Influencer

Beauty Features

James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’

What impact can a full face of makeup have on a world at war with an invisible virus?

clock April 24, 2020Alexa Tietjen

Ulta Beauty


Coronavirus Impact: Ulta Beauty Furloughs Store, Salon Workers

Ulta’s stores will remain closed until it is “safe” to reopen them, said ceo Mary Dillon.

clock April 9, 2020Allison Collins

Store closed sign


COVID-19 Retail Store Closures

Fashion reacts by temporarily closing stores or reducing hours to help prevent the spread of the coronavirus. Here’s the complete list of changes.

clock March 17, 2020Kellie Ell

Ulta Beauty New York City

Beauty Features

Ulta Beauty Plans 75 More Store Openings in 2020

The beauty retailer posted a 10 percent gain in sales for the fiscal year.

clock March 12, 2020Ellen Thomas

Follain Skincare

Beauty Features

Follain’s House Brand to Enter Ulta Beauty

“They’re in parts of the country that no other retailer really touches yet.”

clock March 2, 2020Ellen Thomas

Marilyn Monroe

Business Features

Why Celebrity Legends Can Breathe New Life Into Brands

Martin Cribbs, vice president of brand management at Beanstalk, shares insights on the power of licensing icons.

clock February 24, 2020Martin Cribbs

Ulta Beauty New York City

Beauty Features

Following Tara Simon’s Departure, Ulta Beauty Reorganizes Leadership

Four executives, including Monica Arnaudo, have been promoted.

clock December 17, 2019Ellen Thomas

Ulta Beauty New York City

Beauty Features

As Makeup Slumps, Ulta Leans Into Skin Care

Executives acknowledged an increase in discounting.

clock December 5, 2019Allison Collins

Tara Simon

Beauty Features

As Makeup Sales Slide, Tara Simon Exits Ulta Beauty

Over the past seven years, Simon built Ulta into a true player in prestige.

clock November 21, 2019Allison Collins

2019 holiday shopping

Fashion Scoops

11 Stores With Notable Return Policies

The 2019 holiday shopping season is expected to yield a record-breaking number of returns, according to UPS.

clock November 14, 2019Layla Ilchi


Mergers and Acquisitions

Henkel Inks Deal to Purchase DevaCurl

The acquisition helps Henkel strengthen its position as a dominant self-care business.

clock November 11, 2019Kellie Ell

Petite 'N Pretty

Beauty Features

Ulta Grows Gen Z Lineup With Launch of Petite ‘n Pretty

The Gen Z makeup brand will roll out to 388 Ulta doors this week.

clock October 29, 2019Alexa Tietjen

Mary Dillon, Ulta Beauty chief executive officer.

Beauty Features

Ulta Beauty’s Mary Dillon Talks Leadership

“She thinks about, ‘what’s the question behind the question?’”

clock October 29, 2019Allison Collins

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