Ulta Beauty

Ulta Beauty New York City

Beauty Features

Kylie, Morphe and Other Digital Brands Drive Ulta Beauty Foot Traffic

The business posted $6.7 billion in sales for the full year.

clock March 14, 2019Allison Collins

Urban Skin Rx products.

Beauty Features

Urban Skin Rx Expands Reach to CVS and Ulta Beauty

Stocking the skin-care brand for darker skin tones underscores a shift in mass retail toward meeting the needs of the multicultural consumer.

clock January 31, 2019Ellen Thomas

Nature's Bounty's new Beauty Gels.


Nature’s Bounty Debuts Beauty Gels at Ulta Beauty

Beauty supplements from vitamin companies could be the impetus to drive more sales to mass market doors as the business approaches $8.5 billion by 2020.

clock January 29, 2019Faye Brookman

BioCotton Makeup Removers.

Body Care

How an Entrepreneur Turned His Fear of Germs Into a Bubbling Business

Consumers are more concerned than ever with germs and that is opening up the floodgates for retailers to sell anti-bacteria beauty products, especially in the booming self-care business.

clock January 22, 2019Faye Brookman

Casey Holmes

Beauty Features

Influencer Casey Holmes Tapped for Physicians Formula’s First Collaboration

The expansion of the Butter franchise is expected to propel Markwins’ overall company sales past $1 billion in the near future.

clock January 4, 2019Faye Brookman

The Bercaw sisterpreneurs.


Sisterpreneurs Heat Things Up in the Bath Category

The bath category is competitive, but two teenage sisters have cracked the code and sell their bath fizzles to some of the biggest chains in mass retailing.

clock December 20, 2018Faye Brookman

Jamie Greenberg using Cover FX primers.

Skin Care

Cover FX Taps Celebrity Makeup Artist To Promote New Primers

New primers are launching from Cover FX that target specific consumer requests.

clock December 18, 2018Faye Brookman

WWD Beauty Inc Honors the Industry

Beauty Features

WWD Beauty Inc Honors the Industry

The 17th annual awards ceremony celebrated the accomplishments of many notable brands, retailers and executives in the beauty industry.

clock December 13, 2018Layla Ilchi

Ulta Beauty's executive team.

Beauty Features

The Pete Born Impact Award: Ulta Beauty

By tapping into the emotional appeal of beauty, Mary Dillon and her senior management team have transformed Ulta Beauty into the category’s fastest-growing retail star.

clock December 13, 2018Jenny B. Fine

Ulta Beauty New York City

Beauty Features

Ulta Posts 16% Sales Gain for Q3

MAC posted double-digit gains at the retailer for the quarter.

clock December 6, 2018Allison Collins

MAC at Ulta Beauty.

Beauty Features

Ulta Beauty Makes First Acquisitions, Hones Personalization Experience

The retailer is launching KKW Fragrance and Kylie Cosmetics in store for the holiday season.

clock November 8, 2018Allison Collins

An image from the KKW x Mario makeup collection campaign.

Beauty Features

Details on Kylie Cosmetics, KKW Fragrance Debuts at Ulta Beauty

KKW will launch four fragrances in-store only Nov. 25, while Kylie Cosmetics hits stores and online Nov. 17.

clock November 8, 2018Allison Collins

Kylie Jenner

Fashion Scoops

Kylie Cosmetics Debuts Mobile App

The brand’s first mobile commerce app offers all products available on its e-commerce site.

clock November 8, 2018Layla Ilchi

Ulta Beauty New York City

Beauty Features

Ulta Beauty Makes Digital Investments, Acquisitions

The business has invested in Iterate and Spruce, and acquired QM Scientific and GlamST.

clock November 8, 2018Allison Collins

Lauren Gores Ireland and Marianna Hewitt

Beauty Features

Beauty’s Female Power Duos

These dynamic duos are proof positive that women working together are powering the future of beauty.

clock October 22, 2018Jenny B. Fine

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