The business posted $6.7 billion in sales for the full year.
Stocking the skin-care brand for darker skin tones underscores a shift in mass retail toward meeting the needs of the multicultural consumer.
Consumers are more concerned than ever with germs and that is opening up the floodgates for retailers to sell anti-bacteria beauty products, especially in the booming self-care business.
The expansion of the Butter franchise is expected to propel Markwins’ overall company sales past $1 billion in the near future.
The bath category is competitive, but two teenage sisters have cracked the code and sell their bath fizzles to some of the biggest chains in mass retailing.
New primers are launching from Cover FX that target specific consumer requests.
The retailer is launching KKW Fragrance and Kylie Cosmetics in store for the holiday season.
KKW will launch four fragrances in-store only Nov. 25, while Kylie Cosmetics hits stores and online Nov. 17.
The business has invested in Iterate and Spruce, and acquired QM Scientific and GlamST.