A Credo Beauty endcap is rolling out to 100 Ulta doors in the fall.
The retailer has closed several of its locations across the country.
“We have seen stronger-than-expected sales in reopened stores,” chief executive officer Mary Dillon said.
The busy Herald Square location has been closed since March 17 to prevent the spread of the coronavirus.
Ulta Beauty is marketing its GlamLab virtual try-on feature as an alternative to product testers, as the retailer reopens 180 of its doors.
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Ulta’s stores will remain closed until it is “safe” to reopen them, said ceo Mary Dillon.
Martin Cribbs, vice president of brand management at Beanstalk, shares insights on the power of licensing icons.
Four executives, including Monica Arnaudo, have been promoted.
Over the past seven years, Simon built Ulta into a true player in prestige.