Ulta Beauty is marketing its GlamLab virtual try-on feature as an alternative to product testers, as the retailer reopens 180 of its doors.
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Ulta’s stores will remain closed until it is “safe” to reopen them, said ceo Mary Dillon.
Martin Cribbs, vice president of brand management at Beanstalk, shares insights on the power of licensing icons.
Four executives, including Monica Arnaudo, have been promoted.
Over the past seven years, Simon built Ulta into a true player in prestige.
The Gen Z makeup brand will roll out to 388 Ulta doors this week.