Under Armour

A look from Gymshark.

Business Features

Gymshark, a $500 Million D-to-c Brand, to Create Hundreds of Jobs

Gymshark has aggressive growth targets, according to general manager of North America Henry Spear.

clock June 22, 2021Rosemary Feitelberg

Under Armour workers.

Retail

Under Armour Increasing Minimum Wage to $15 an Hour

Amazon and Target have already increased their wages to that figure.

clock May 19, 2021Jean E. Palmieri

The new Under Armour Flow Velociti Wind.

Sportswear

Under Armour to Stay the Course in 2021

The sports brand will continue to focus on women’s, e-commerce and footwear.

clock May 13, 2021Jean E. Palmieri

Side portrait of beautiful young black woman with afro  shopping for clothes in store

Financial

Fashion Faces Higher Prices in Inflation Nation

Now the apparel industry has to try to take advantage of what could be an epic turnaround after decades of deflation.

clock May 13, 2021Evan Clark

A dress from the new company Byrdie.

Business Features

Start-ups Chase After the Sporting Life

The athletic look is always a winning style for women whether they play sports or not.

clock May 5, 2021Rosemary Feitelberg

The sportswear brand’s $9 million civil settlement with the SEC highlights some of the reporting disclosure practices that regulators are watching.

Legal

Under Armour’s SEC Resolution Shines Light on Financial Disclosures

The sportswear brand’s $9 million civil settlement with the SEC highlights some of the reporting disclosure practices that regulators are watching.

clock May 4, 2021Sindhu Sundar

The logo of Under Armour, Inc. is seen in Shinjuku Ward, Tokyo on May 5, 2020. Under Armour is an American company that manufactures footwear, sports, and casual apparel. ( The Yomiuri Shimbun via AP Images )

Financial

Under Armour Returns to Profitability, Updates Full-year Guidance

The news comes just a day after the retailer agreed to pay $9 million to settle an SEC dispute.

clock May 4, 2021Kellie Ell

Under Armour

Legal

Under Armour to Settle SEC Inquiry for $9 Million

The sportswear brand agreed to the civil penalty to resolve financial regulators’ accounting inquiry into how it reported certain revenues.

clock May 3, 2021Sindhu Sundar

The new Bogner campaign was photographed in Switzerland.

Business Features

Bogner Co-CEO Talks Pandemic and New Strategies

The company recently hired Hans Feurer to photograph its fall campaign.

clock May 3, 2021Rosemary Feitelberg

PSK Collective Kohl's

Activewear

PSK Collective Heading to Kohls.com

The performance and athleisure pieces, such as sports bras, leggings and other loungewear, are meant to be worn both in and out of the gym. 

clock May 3, 2021Kellie Ell

The new Under Armour headquarters.

Fashion Scoops

Under Armour to Reduce Size of Global Headquarters by 40 Percent

The decision comes as a result of a new hybrid work model instituted as a result of the pandemic.

clock April 20, 2021Jean E. Palmieri

Target All In Motion Activewear

Activewear

One Year of Playing in Lockdown, the Activewear Market Continues to Grow

But will consumers continue to prioritize active fashion after the need to quarantine has passed?

clock March 17, 2021Kellie Ell

Adidas Formotion

Activewear

Adidas Heightening Focus on Women With Formotion

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

clock February 25, 2021Jean E. Palmieri

The new Under Armour Flow Velociti Wind.

Footwear

Under Armour Launching Lightweight Running Shoe: Velociti Wind

The technology was first used in Steph Curry’s Curry Flow 8 basketball shoe.

clock February 12, 2021Jean E. Palmieri

Under Armour

Financial

Under Armour Projects Return to Profitability This Year

The sports brand will work to further enhance direct-to-consumer sales and decrease its emphasis on wholesale.

clock February 10, 2021Jean E. Palmieri

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