Gymshark has aggressive growth targets, according to general manager of North America Henry Spear.

Amazon and Target have already increased their wages to that figure.

The sports brand will continue to focus on women’s, e-commerce and footwear.

Now the apparel industry has to try to take advantage of what could be an epic turnaround after decades of deflation.

The athletic look is always a winning style for women whether they play sports or not.

The sportswear brand’s $9 million civil settlement with the SEC highlights some of the reporting disclosure practices that regulators are watching.

The news comes just a day after the retailer agreed to pay $9 million to settle an SEC dispute.

The sportswear brand agreed to the civil penalty to resolve financial regulators’ accounting inquiry into how it reported certain revenues.

The company recently hired Hans Feurer to photograph its fall campaign.

The performance and athleisure pieces, such as sports bras, leggings and other loungewear, are meant to be worn both in and out of the gym. 

The decision comes as a result of a new hybrid work model instituted as a result of the pandemic.

But will consumers continue to prioritize active fashion after the need to quarantine has passed?

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

The technology was first used in Steph Curry’s Curry Flow 8 basketball shoe.

The sports brand will work to further enhance direct-to-consumer sales and decrease its emphasis on wholesale.