Under Armour

HOVR Infinite by Under Armour

Activewear

Sports Brands Need to Take Risks to Boost Business

Exciting assortments can lure a jittery consumer back to stores and e-commerce sites.

clock June 30, 2020Jean E. Palmieri

Under Armour

Markets

Sports and Fitness Industry Sees a Long Road Ahead

Saving cash is key for many companies, but some are investing in e-commerce as a way to build up sales.

clock June 18, 2020Rosemary Feitelberg

How Fashion and Beauty Brands Are Giving Back for Pride Month 2020

Fashion Scoops

How Fashion and Beauty Brands Are Giving Back for Pride Month 2020

The Pride-themed collections and community-driven initiatives that are supporting the LGBTQ community.

clock May 29, 2020Layla Ilchi

Under Armour

Financial

Under Armour Anticipates Bumpy Road Ahead

Ceo Patrik Frisk told shareholders the company doesn’t anticipate a quick turnaround.

clock May 27, 2020Jean E. Palmieri

Shefit

Intimates

Sports Bra Brand Shefit Thrives During Pandemic With D-to-C Model

Sales at the business, which counts former Oscar de la Renta ceo Jeffry Aronsson as a shareholder and adviser, grew 250 percent from March to April.

clock May 27, 2020Kellie Ell

Under Armour

Financial

The Coronavirus Costs Under Armour $590 Million

Shares of the athletic apparel, accessories and footwear maker fall after quarterly earnings came up short on both top and bottom lines.

clock May 11, 2020Kellie Ell

Garment factory in Dhaka, Bangladesh

Business Features

Bangladesh Factory Workers Still Need to Be Paid, but Brands Say They Are Working On It

There are approximately 5,000 factories in Bangladesh that employ an estimated 4.1 million garment workers.

clock May 4, 2020Rosemary Feitelberg

Sporting goods brands

Business Features

Global Sporting Goods Industry Left Reeling in the Pandemic

The global sporting goods business is a $400 billion entity.

clock April 28, 2020Rosemary Feitelberg

Lisa Collier

Activewear

Under Armour Names Collier Chief Product Officer

She had been ceo of Not Your Daughter’s Jeans and president of Dockers.

clock April 15, 2020Jean E. Palmieri

Under Armour

Activewear

Under Armour’s Chief Product Officer to Exit Brand

Kevin Eskridge will leave the company in August after a stint of more than 10 years.

clock March 24, 2020Jean E. Palmieri

Under Armour

Financial

Under Armour Donates $2 Million to Coronavirus Fight, Keen Donates $10 Million Worth of Footwear

Other American companies are also beginning to step up.

clock March 19, 2020Jean E. Palmieri and Rosemary Feitelberg

Store closed sign

Retail

COVID-19 Retail Store Closures

Fashion reacts by temporarily closing stores or reducing hours to help prevent the spread of the coronavirus. Here’s the complete list of changes.

clock March 17, 2020Kellie Ell

Tom Brady in a campaign image for IWC watches.

Fashion Scoops

He’s No Longer a Patriot, But Brands Stick With Tom Brady

He will continue to serve as an ambassador for Under Armour and IWC Schaffhausen.

clock March 17, 2020Jean E. Palmieri

Urban Outfitters

Retail

Store Closures in North America Begin as Coronavirus Spreads

The list now includes Urban Outfitters, Patagonia, Everlane, Abercrombie, Glossier, Nike, Allbirds and Apple. Others have announced limited store hours.

clock March 14, 2020Kellie Ell

AAFA executive summit at the Conrad Washington, D.C.

Retail

Commerce in the Time of Coronavirus

Confronting a global epidemic, apparel industry leaders sought catharsis at the AAFA executive summit in Washington.

clock March 5, 2020Sindhu Sundar

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Essentialist

Today's Must Read

Giorgio Armani

Business

Giorgio Armani to Rely on Group Resources to Resist Pandemic Impact

clock 12hLuisa Zargani

Social Studies