The technology was first used in Steph Curry’s Curry Flow 8 basketball shoe.
The sports brand will work to further enhance direct-to-consumer sales and decrease its emphasis on wholesale.
The 55th annual event will be held Sunday night in Tampa Bay.
But analysts remain bullish on the stock.
Part of the proceeds from the collection of footwear and apparel will be used to support youth sports.
Meanwhile, the footwear, accessories, international and e-commerce businesses gain traction, while the wholesale and North American divisions continue to lag.
Investors include H&M Co:Lab, the venture capital arm of the H&M Group.
Major brands and retailers are declaring Election Day as a paid holiday or giving employees paid time off to ensure they can vote in the upcoming presidential election.
With pro sports teams playing to empty stadiums, some athletic companies are looking for nonathletic personalities to endorse their brands.
Under Armour is expected to release apparel at the same time the latest sneaker drops.
That’s on top of the $590 million loss reported just a few months ago.