Under Armour

Adidas Formotion


Adidas Heightening Focus on Women With Formotion

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

clock 10hJean E. Palmieri

The new Under Armour Flow Velociti Wind.


Under Armour Launching Lightweight Running Shoe: Velociti Wind

The technology was first used in Steph Curry’s Curry Flow 8 basketball shoe.

clock February 12, 2021Jean E. Palmieri

Under Armour


Under Armour Projects Return to Profitability This Year

The sports brand will work to further enhance direct-to-consumer sales and decrease its emphasis on wholesale.

clock February 10, 2021Jean E. Palmieri

Under Armour


Under Armour Posts Profit in Q4, Shares Rise

The brand is projecting an uptick in North American sales this year.

clock February 10, 2021Jean E. Palmieri

Tom Brady


Super Bowl Will Also Be a Style Showdown on All Fronts

The 55th annual event will be held Sunday night in Tampa Bay.

clock February 4, 2021Rosemary Feitelberg and Jean E. Palmieri



Activewear in 2021

Will it continue to grow at record rates?

clock January 5, 2021Kellie Ell

Wall Street


Lululemon Falls on Wall Street Despite Positive Quarterly Performance

But analysts remain bullish on the stock.

clock December 11, 2020Kellie Ell

Steph Curry

Fashion Scoops

Steph Curry Brand to Launch Dec. 1 With Under Armour

Part of the proceeds from the collection of footwear and apparel will be used to support youth sports.

clock November 30, 2020Jean E. Palmieri

Under Armour store


Under Armour’s Better-than-expected Earnings and Sale of MyFitnessPal Boost Shares

Meanwhile, the footwear, accessories, international and e-commerce businesses gain traction, while the wholesale and North American divisions continue to lag.

clock October 30, 2020Kellie Ell

Sheertex hosiery tights


EXCLUSIVE: Sheertex ‘Unbreakable’ Pantyhose Raises $44 Million Despite Surge in Work-from-home Attire

Investors include H&M Co:Lab, the venture capital arm of the H&M Group.

clock October 27, 2020Kellie Ell

Brands Encouraging People to Vote

Fashion Scoops

These Fashion and Beauty Brands Are Giving Employees Time Off to Vote on Election Day 2020

Major brands and retailers are declaring Election Day as a paid holiday or giving employees paid time off to ensure they can vote in the upcoming presidential election.

clock September 24, 2020Layla Ilchi

stock market graph coronavirus


Stock Market Mayhem

The market had a summer rebound, but just what happens next is still anybody’s guess.

clock August 31, 2020Evan Clark

Boy band BTS is a Fila ambassador.

Business Features

Active Brands Reexamining Endorsement Deals in Intermittent Sports World

With pro sports teams playing to empty stadiums, some athletic companies are looking for nonathletic personalities to endorse their brands.

clock August 27, 2020Rosemary Feitelberg and Jean E. Palmieri

The Curry 7 sneaker from Under Armour.

Fashion Scoops

Steph Curry Apparel Collection Rumored to Launch This Fall

Under Armour is expected to release apparel at the same time the latest sneaker drops.

clock August 12, 2020Jean E. Palmieri

Under Armour


Under Armour Loses Another $183 Million in Quarterly Earnings

That’s on top of the $590 million loss reported just a few months ago.

clock July 31, 2020Kellie Ell

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Today's Must Read

Art for Gimlet's podcast "Reply All."


'Reply All' Podcast Put 'On Pause' After Toxic Culture Accusations

clock 41mKali Hays

Social Studies

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