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Under Armour

Michael Jones on the New Mobile Paradigm

Jones addressed the crowd at WWD's Digital Forum on best practices for engaging consumers through mobile…

Under Armour Extends Stephen Curry Deal Through 2024

The deal is part of the brand's push in basketball, Asia and the world of fitness apps.

Under Armour Makes More NBA Moves

Under Armour's latest deal with the NBA ramps up the basketball shoe wars.

Under Armour Wins In Earnings, But Cabela’s Loses

Under Armour delivers great earnings, but Cabela's and Unifi disappoint the market as stocks open essentially…

Under Armour’s Game Plan: Faster Retail Expansion

The company plans to add 100 Brand House retail units to its store portfolio this year, building on its base…

Under Armour to Sponsor USA Boxing

The deal runs through the 2020 Olympics.

Amazon and Under Armour Leading Stocks Higher

Amazon could surpass Macy's in online apparel sales, while Under Armour basks in the glow of Jordan…

Dallas Mavericks’ Terdema Ussery Moves to Under Armour

Former Nike executive is named company's president of global sports categories.

Lindsey Vonn on the Olympics and Life After Skiing

The Olympic Gold Medalist will be featured in new ads for Under Armour's sports bras.