Univision has been trying to offload the former Gawker sites and The Onion for a year.
The fashion editor and writer is leveraging the success of her Rizzoli book "How to Slay."
W may have a surprise buyer in the wings, but there are many more media brands in need of a savior.
How much mojo do sites such as Deadspin and Jezebel really have?
More branded content is likely on the way for the new media brands Univision bought from Gawker.
Susie Banikarim will oversee a network of eight web sites.
The FBI has not responded to FOIA requests for Ailes' documents.