Univision has been trying to offload the former Gawker sites and The Onion for a year.
The fashion editor and writer is leveraging the success of her Rizzoli book “How to Slay.”
How much mojo do sites such as Deadspin and Jezebel really have?
More branded content is likely on the way for the new media brands Univision bought from Gawker.
“The digital side is their biggest challenge.”
Susie Banikarim will oversee a network of eight web sites.