Vera Bradley

How Fashion and Beauty Brands Are Giving Back for Breast Cancer Awareness Month 2020

Fashion Scoops

How Fashion and Beauty Brands Are Giving Back for Breast Cancer Awareness Month 2020

Many brands are continuing their philanthropic efforts by supporting breast cancer charities.

clock October 1, 2020Layla Ilchi

Vera Bradley


Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the crown jewels.

clock September 2, 2020Kellie Ell

The mini sling backpack and floral travel duffel from Vera Bradley's ReActive line.


Vera Bradley Gets Sustainable

“ReActive” for luggage, bags and accessories launches on Jan. 16.

clock January 9, 2020David Moin

Mergers & Acquisitions

Business Features

Retail’s Mergers & Acquisitions

Will legacy retailers continue to buy up smaller brands and digital upstarts?

clock January 6, 2020Kellie Ell



Steve Madden Completes Acquisition of Greats Brand

The deal continues the trend of legacy retailers buying up digital upstarts, allowing both companies to grow.

clock August 12, 2019Kellie Ell

Vera Bradley is supporting Blessings in a Backpack.


Backpacks for a Cause

Celebrities back Vera Bradley’s backpack campaign for needy children.

clock August 1, 2019David Moin

The Vera Bradley Crocs "moonlight garden" footwear design.


Vera Bradley and Crocs Collaborate on Footwear

Crocs is the latest in a string of collaborations Vera Bradley has formed to broaden its appeal.

clock July 1, 2019David Moin

A Vera Bradley store.


Vera Bradley Inks $75 Million Deal to Buy Control of Pura Vida

The acquisition allows Vera Bradley to move into the jewelry business.

clock June 20, 2019Kellie Ell

The Vera Bradley coffee mug for Starbucks in Asia.


Vera Bradley Partners With Starbucks in Asia

It’s a mini collection of paisley and floral-colored drinkware and stationery.

clock May 7, 2019David Moin

Vera Bradley in SoHo.


Vera Bradley to Shutter About 40 Stores in Next Two Years

Reduced clearance sales caused sales to drop and stores to close, but execs say new customers are willing to pay more.

clock December 12, 2018Kellie Ell

An excerpt from Goody's document filed to the USTR rebuking tariffs - prominently featuring the Addams Family character, Cousin Itt.

Government and Trade

Vera Bradley, Goody Hair Accessories File Comments Rebuking Trump Tariffs

Goody got creative, including a photo of “Addams Family” character Cousin Itt in its document as a cautionary tale of life without hair ties.

clock September 6, 2018Misty White Sidell

Richard Ellenson and Anna Sui

Fashion Features

Designed for Joy

At the Design for Disabilities Gala, students and models joined forces for a joyful fete.

clock May 10, 2018Bridget Foley

A tote from Vera Bradley's spring/summer 2018 collection.


At Vera Bradley, a Spurt of Product Innovation

Vera Bradley is evolving into a lifestyle brand.

clock October 18, 2017David Moin

Vera Bradley in SoHo.


Vera Bradley Stock Jumps on Tougher Turnaround Plans

The handbag company is looking to cut $30 million in costs.

clock August 30, 2017Kali Hays

From the Vera Bradley Bedding Collection


Vera Bradley Adapts Its Play of Color and Prints to Bedding

The handbag and accessories brand is evolving into a lifestyle brand.

clock July 24, 2017David Moin

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Prince Philip's Many Faces in 'The Crown'

clock April 9, 2021Natalie Theodosi

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