Skip to main content

Vera Bradley

A Retail Format Bringing Cause-related Brands Together

Vera Bradley's new GoodMrkt concept creates a community of purpose-driven brands in a retail setting.

Vera Bradley Picks Nancy Twine for the Board

Vera Bradley is in the market for an acquisition and will tap Twine's expertise in scaling up a company.

How Fashion and Beauty Brands Are Giving Back for Breast Cancer Awareness Month 2020

Many brands are continuing their philanthropic efforts by supporting breast cancer charities.

Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the…

Vera Bradley Gets Sustainable

"ReActive" for luggage, bags and accessories launches on Jan. 16.

Retail’s Mergers & Acquisitions

Will legacy retailers continue to buy up smaller brands and digital upstarts?

Steve Madden Completes Acquisition of Greats Brand

The deal continues the trend of legacy retailers buying up digital upstarts, allowing both companies to grow.

Backpacks for a Cause

Celebrities back Vera Bradley's backpack campaign for needy children.

Vera Bradley and Crocs Collaborate on Footwear

Crocs is the latest in a string of collaborations Vera Bradley has formed to broaden its appeal.

Vera Bradley Inks $75 Million Deal to Buy Control of Pura Vida

The acquisition allows Vera Bradley to move into the jewelry business.

Vera Bradley Partners With Starbucks in Asia

It's a mini collection of paisley and floral-colored drinkware and stationery.

Vera Bradley to Shutter About 40 Stores in Next Two Years

Reduced clearance sales caused sales to drop and stores to close, but execs say new customers are willing to…

Vera Bradley, Goody Hair Accessories File Comments Rebuking Trump Tariffs

Goody got creative, including a photo of "Addams Family" character Cousin Itt in its document as a cautionary…

Designed for Joy

At the Design for Disabilities Gala, students and models joined forces for a joyful fete.

At Vera Bradley, a Spurt of Product Innovation

Vera Bradley is evolving into a lifestyle brand.