Vera Bradley

Richard Ellenson and Anna Sui

Fashion Features

Designed for Joy

At the Design for Disabilities Gala, students and models joined forces for a joyful fete.

clock May 10, 2018Bridget Foley

A tote from Vera Bradley's spring/summer 2018 collection.


At Vera Bradley, a Spurt of Product Innovation

Vera Bradley is evolving into a lifestyle brand.

clock October 18, 2017David Moin

Vera Bradley in SoHo.


Vera Bradley Stock Jumps on Tougher Turnaround Plans

The handbag company is looking to cut $30 million in costs.

clock August 30, 2017Kali Hays

From the Vera Bradley Bedding Collection


Vera Bradley Adapts Its Play of Color and Prints to Bedding

The handbag and accessories brand is evolving into a lifestyle brand.

clock July 24, 2017David Moin

Vera Bradley SoHo

Human Resources

Vera Bradley Becomes Latest to Tap New CFO

John Enwright will take up the post about a month before the handbag retailer is set to release second-quarter results.

clock July 18, 2017Kali Hays

Vera Bradley in SoHo.


Vera Bradley Posts Loss, Plans to Shutter Some Stores

The handbag company struggled during the first quarter with weak sales online as well as in stores.

clock May 31, 2017Kali Hays

Barbara Bradley Baekgaard in Vera Bradley's New York Store

Fashion Scoops

‘Girl Starter’ x Vera Bradley Episode to Air Tonight on TLC

“Girl Starter” is aimed at empowering young female entrepreneurs between the ages of 18 and 24.

clock May 19, 2017Lisa Lockwood

A full range of accessories is anchored by Vera Bradley’s signature printed bags


Lilly Pulitzer, Vera Bradley Embracing Personalized E-gifting

Both brands now count themselves among the retailers using GiftNow to get online gift shoppers away from gift cards.

clock May 9, 2017Kali Hays

Accessories in the Bani Lynn pop-up space.

Accessory Trends

The Mall Report: Neutral, Practical Accessories Continue to Find Mass-Market Favor

WWD visited the Roosevelt Field Mall the weekend prior to Christmas, to observe what shoppers were wearing and buying.

clock December 22, 2016Misty White Sidell

Vera Bradley SoHo


Vera Bradley Stores Hit by Payment Card Breach

Vera Bradley told its customers that payment cards used for in-store purchases may have been tainted by a security breach.

clock October 12, 2016Debra Borchardt



Stocks Tread Water Waiting for Fed Minutes

Stocks are treading water waiting on this afternoon’s release of Fed minutes to get some indication on an interest rate hike.

clock October 12, 2016Debra Borchardt

New York Stock Exchange


Vera Bradley, Land’s End Deliver Earnings – L Brand’s Reports August Sales

Stocks are slightly higher as Vera Bradley, Land’s End report quarterly earnings and L brand’s gives August sales.

clock September 1, 2016Debra Borchardt

Robert Wallstrom Harry Cunningham Vera Bradley


Vera Bradley Invests in Growth Amid Tough Climate for Selling Handbags

The new SoHo store is part of a comprehensive strategy to raise the brand profile.

clock August 31, 2016David Moin

Barbara Bradley Baekgaard in Vera Bradley's New York Store

Designer and Luxury

Vera Bradley Harnesses Middle American Values and Pragmatism

Barbara Bradley Baekgaard’s thriving, half-billion-dollar enterprise is built on Middle American values and pragmatism.

clock August 24, 2016Bridget Foley

Traders work on the floor of the New York Stock Exchange.


U.S. Stocks Down, Under Armour Falls 6 Percent

Stocks are lower as Kors and G-III gain on earnings, but Lands’s End and Under Armour disappoint investors.

clock June 1, 2016Debra Borchardt

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Today's Must Read

A protest by animal rights activiists CAFT (Coalition to Abolish the Fur trade) against the use of fur by the Fashion industry blockades one of the venues for London Fashion Week in the Aldwych.Anti-Fur Protest, London Fashion Week, UK - 17 Sep 2017


U.K. Government Should Consider Banning Fur, Post-Brexit  

clock 11hSamantha Conti

Social Studies