In his two years with Reebok, Thomas Steinbrück opened a Berlin design office, helped create the interiors of the brand’s new Boston headquarters and ind up collaborations with Vetements.
The emergence of new media provides greater opportunities, audiences and outlets for up-and-coming designers, Campbell said.
The chief executive officer along with buyers from Saks Fifth Avenue, Harrods, Jeffrey New York and more say the brand isn’t losing steam with consumers despite a story claiming it is.
The display kicks off a year during which the edgy brand plans to promote sustainability.
Brands set to stage runway shows on the official calendar include Vetements, GmbH and Dunhill London.
The collaboration features designs for men and women, including a white version inspired by the signature lab coats worn by Margiela staffers.