The Cleveland Browns wide receiver curated a selection of men’s wear pieces, launching on Sept. 26.

Collaborations with Disney, “Vogue,” Rhude and Ksubi made their debut at a star-studded affair at Cipriani.

The V.C.I. launched Wednesday and retails for $795.

The American football player let slip that fashion collaborations could turn into something more.

“New England and Dallas are my top choices [for teams],” revealed the NFL-pro after being released by the New York Giants earlier this week.

A photo shoot, video and Q&A will go live on the brand’s web site on Thursday.

Victor Cruz, Ashton Eaton and Sanya Richards-Ross come out for the new Nike store in SoHo.

It’s five floors, 55,000 square feet and devoted to “experiences.”

Martha Hunt, Taylor Hill, Victor Cruz and more turned out to test out Google’s latest products.

Public School and New Era hosted a party for the launch of their new hat collaboration at the pizza themed pop-up shop.

The Swiss luxury watch brand is now the official watch and timekeeper of the NFL team and codesigned a watch with Cruz.

Both footballers have urged voters to support Britain staying in the European Union in Thursday’s referendum.

Victor Cruz and 3×1 celebrated their five-piece lineup, with a cocktail party and supper in SoHo.

Marcus Wainwright and David Neville showed a film to attendees, including those who have already become NYFWM’s mainstays.

The denim brand is producing its first celebrity capsule collection with New York Giants player Victor Cruz.