Fashion personalities have so far shied away from YouTube and stuck to their well-curated Instagram feeds — but now, they’re learning from beauty and engaging with consumers in a more intimate way.

Rihanna may be the latest musician to get into the fashion world, but she isn’t the first. Here, a look at 14 musicians who have launched their own fashion brands.

The Italian luxury brand won the arbitration award in Italy after a soured deal with a supplier of American alligator skins.

Under the fake name of Anna Delvey, the faux German heiress was charged for stealing more than $200,000 to fund her lavish lifestyle.

Beckham will stage a fashion presentation in November to raise money for children’s health charities.

For the first time, Reebok is trying out the see-now-buy-now business model with the hope of using that strategy again.

While this year’s creative is being handled by Venables Bell + Partners, Reebok has tapped IPG Deutsch to take over as its global creative agency next year.

Derek Blasberg assembled actors, designers, models and other VIPs to celebrate the launch of Victoria Beckham’s YouTube channel.

Beckham staged the show at one of her favorite London places, Tate Britain, and the soaring heights and studious air made a fitting backdrop for the designer’s fall collection.

It will be a pure, digital-native brand, sold through victoriabeckham.com.

The brand will cease all use of the skins as of fall 2019.

The designer has created her first collection with Reebok that includes unisex looks for the street and gym.

The industry veteran is chairman of Victoria Beckham Ltd., part of Neo’s investment stable.

The brand has named Edward Barsamian as head of editorial, a new role.

David, Victoria and Brooklyn Beckham gathered at William Waldorf Astor’s former office on the Thames, a Victorian jewel of a building.