The Vince fall collection continued its language of discrete luxury.
The shop features an elevated mix of women’s and men’s apparel, footwear, handbags and home products.
With the spotlight on jewel tones, youthful hair accessories and bold broaches, this year’s inauguration set the trends for the next four years.
Executives say the Vince contemporary brand is gaining market share and that Rebecca Taylor will relaunch for spring 2021 at Bloomingdale’s and Saks.
On the positive side, the third quarter saw sequential improvement in direct-to-consumer sales and gross margin continuing into the fourth quarter.
Vince’s pre-fall collection displayed what the brand does best: offer an effortless wardrobe of understated luxury.
The offering, available on Vince.com starting today, will range from sizes 18 to 24.
Following the initial impact of COVID-19 last winter, Vince started to build back momentum in the second quarter.
The DKNY and Donna Karan parent company expects revenues to decline another 28 percent to 33 percent in the back half of the year.
Vince stores perform best when the assortment is dual-gender.
Despite the quarterly loss, the company remains bullish on Vince in the long term.
While the Vince brand excelled last year, the acquisition of Rebecca Taylor and Parker led to an operating loss.
While Saks Fifth Avenue, Richard’s and Alice and Oliva were open, many specialty stores such as Rag & Bone, J. Crew, Vince, Joie, Warby Parker, Club Monaco, and Brooks Bros. were still closed.
The brand is undergoing a strategic reset under senior creative director Steven Cateron.
The auction will support Meals on Wheels and God’s Love We Deliver.