Despite the quarterly loss, the company remains bullish on Vince in the long term.

While the Vince brand excelled last year, the acquisition of Rebecca Taylor and Parker led to an operating loss.

While Saks Fifth Avenue, Richard’s and Alice and Oliva were open, many specialty stores such as Rag & Bone, J. Crew, Vince, Joie, Warby Parker, Club Monaco, and Brooks Bros. were still closed.

The brand is undergoing a strategic reset under senior creative director Steven Cateron.

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The shop measures 300 square feet and reflects Vince’s understated, California-inspired aesthetic.

Most recently, he was creative director, senior vice president, design for Club Monaco.

From online to stores to rental to international, the omnichannel is the biggest growth driver.

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The brand is maintaining momentum and gaining market share.

The fashion brand, owned by H&M’s parent company, will offer a rental service on China’s YCloset.

Through the acquisitions and planned growth strategies, Vince expects to double its revenue over time.

Chief executive officer Brendan Hoffman discusses how Vince got its act together again and what lies ahead, from adding categories to entering China and possibly even buying another brand.