The maker of Phyto and Lierac beauty products is facing severe liquidity issues, due to the coronavirus pandemic.

Vivarte estimates a 106 million euro loss in sales for La Halle during the lockdown period in France, from March 15 to May 11.

Spartoo invested 13 million euros in the brand last year, revamping retail sites, lowering prices and focusing on style. 

Investors Thierry Le Guénic and Stéphane Collaert, together with logistics firm Log’S, have entered exclusive negotiations to buy the brand.

The French company has been acquired by Thierry Le Guénic and Stéphane Collaert.

Stéphane Roche has been appointed to the role.

The French retailers plans to separately sell Minelli, San Marina and Cosmoparis, leaving it with just La Halle and Caroll.

The retailer has entered negotiations with Groupe Royer, Stéphane Collaert and Thierry Le Guénic to off-load the company.

The ailing French fashion group continues to lighten its portfolio as it focuses efforts on its La Halle chain.

Benoît de Roux was named financial director and Noël Moussali real estate director of the group, respectively.

The online retailer will take over all but one of André’s 210 boutiques and its 700 staff following negotiations that began in January.

The fashion group has entered exclusive talks with Weinberg Capital Partners and Groupe Philippe Ginestet for the sale.

Vivarte has been undergoing a broad overhaul after restructuring its debt last year.

The debt-distressed French retailer also recently sold its Kookaï and Pataugas brands as part of a broad restructuring.

The French retailer said it is “back on track” as it invests in expanding remaining brands.