The campaign comes with the company set to begin the rollout of an expanded size range, beginning with fall denim.
The group said it has initiated a disposal process.
The 10-piece range has taken its cue from Jagger’s rock-star style and fused the brand’s art and music ethos.
Mick Jagger and Jerry Hall’s daughter Georgia May Jagger hosted a party for her Volcom collab in L.A., drawing brother James Jagger and more.
The action sports company is preparing for the release of its first in a series of collections with the model.
Though not a surfer, the British model is giving an edge to — and considering a possible design collaboration with — the action sports brand.
With over $125 million in sales, the Chinese vertical manufacturer is thinking like a brand with a high-tech showroom and new factory in Vietnam.
Hooper, of the indie rock band Grouplove, drew from her fine arts background when Volcom reached out for an upcoming women’s collaboration.