The deal with the China Ting Group will see 12 stores open this year and 200 points of sale by 2025.
Jamie Salter envisions using Volcom to springboard other action sports deals to build a multibillion-dollar platform.
Authentic Brands Group has bought the intellectual property assets for Volcom, while its current management team has the operating license.
The action sports company recently opened a new store in Century City, driven by a larger focus on expanding the brand’s reach.
The campaign comes with the company set to begin the rollout of an expanded size range, beginning with fall denim.
The group said it has initiated a disposal process.
The 10-piece range has taken its cue from Jagger’s rock-star style and fused the brand’s art and music ethos.
Mick Jagger and Jerry Hall’s daughter Georgia May Jagger hosted a party for her Volcom collab in L.A., drawing brother James Jagger and more.
The action sports company is preparing for the release of its first in a series of collections with the model.
Though not a surfer, the British model is giving an edge to — and considering a possible design collaboration with — the action sports brand.
With over $125 million in sales, the Chinese vertical manufacturer is thinking like a brand with a high-tech showroom and new factory in Vietnam.