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Walgreens Boots Alliance

Mass-Market Discounts Beauty Early to Get Its Share of Sales

Shoppers came out early to mass marketers to gain loyalty points, stock up on beauty for themselves and snap…

IsaDora Returns to U.S. Color Cosmetics Market

Sweden's number-one color cosmetics brand has its sights set on growth in the U.S. as American shoppers…

Indie Hair Color Brand Packs Punch in Dull Market

Splat plans an app to help customers virtually try on shades they might be afraid to make a commitment to…

New Eylure Vlogger Series Hits Shelves at Walgreens for Holiday

Nikki Phillippi is one of the creators of the holiday collection.

Walgreens Acquires First Few Rite Aid Locations

The company expects to finish acquiring stores by spring 2018.

Sleek Makeup Takes on Makeup Shamers

The Internet has given birth to bold makeup trends but also invited shamers. A new Sleek Makeup campaign…

Walgreens Boots Alliance Gears Up for Biggest Skin-Care Launch in 20 Years

The skin-care brand, targeted at older Millennials, is launching in tandem in the U.S. and U.K.

At Mass, Private-Label Brands Looking More Like Power Players

Mass retailers are delivering trend-driven house brands that look anything but generic.

NYX Launches App to Duplicate In-store Experience

New app captures the essence of the digital playground in NYX stores.

Lessons Learned at New York’s Story Will Translate Into Mass Retailing

For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.

Sally Hansen Brings Chrome-Effect Nails to Mass Market DIY Consumers

Sally Hansen plans more limited-edition collections inspired by social media to stir up nail color sales.

Sleek Makeup Puts Influencers and Drag Queens to the Challenge

The GlowDown consists of a series of four challenges where participants craft unique makeup looks.

Walgreens Inks Deal With Fareva to Manufacture Private-Label, Owned Brands

The business plans to speed up its product strategy.

Walgreens Gets Sleek

Sleek Makeup is a pioneer in beauty trends including contouring and matte lipsticks.

New Walgreens, Rite Aid Deal Ups Northeast Presence

Walgreens will pay a $325 million termination fee to Rite Aid because of the cancellation of the original…