The watch retailer will open three new Tag Heuer stores before the end of the year.
High-end watch sales may be down, but they’re not out, thanks to flush local customers and brands’ wholehearted embrace of e-commerce.
Katie Reed, formerly of Surface Media, has been brought into the fold as vice president of marketing for the U.S. for the U.K.-based retailer.
Hodinkee and Omega are the first new tenants of 274 Lafayette Street in 25 years.
“Sneaker Time,” the exhibit highlighting the sneaker- and watch-collecting cultures, is on view at the Watches of Switzerland U.S. flagship.
The luxury watch retailer priced its shares at the higher end of its expected price range.
The retailer announced its intention to join the London Stock Exchange earlier this month.