Alongside the product offering, the site will also feature editorial content with coverage highlighting the worlds of Disney, Marvel and Star Wars.
The Italian entrepreneur teamed up with Triboo Digitale on the project.
He said sites such as PopSugar are already working with advertisers to create content for different distribution platforms such as Instagram, Facebook, and Snapchat and that native advertising is resonating with viewers long annoyed by pop-up ads.
Price opines that visual content is becoming more powerful and scientific theories support consumer buying decisions.
WWD and Unilever Prestige present a pioneering grant initiative designed to showcase the next generation of business…