The deal is expected to close in the second quarter of fiscal year 2020 with Mirror continuing to operate as a stand-alone firm within Lululemon.
Customers will have an opportunity to buy the sneakers on a first-come, first-served basis by registering on a dedicated microsite.
The Chinese Valentine’s Day campaign will be rolled out in various platforms with different visuals to drive engagement across the broad.
May 20 is one of China’s own Valentine’s Day as 520 sounds like “I Love You” in Mandarin.
Associates will receive pay through June 1. Meanwhile, the athletic apparel retailer’s senior leadership team will take a 20-percent pay cut.
But the effects of the coronavirus Stateside are yet to be seen.
Dealmoon’s Rose Blackmore spoke at WWD’s Digital Forum on the importance of the Chinese Millennial and Gen Z consumer.
Coach, Kate Spade and Stuart Weitzman are moving to Tmall, introducing the brands to a new set of Chinese consumers.
Brands not only need to learn from the recent geopolitical storm but also the differences between influencers across social media platforms.