The limited-edition capsule collection will be available in partnership with Lane Crawford and Tmall.
The event, titled “Living Apart Together,” will coincide with a retail push in China, where Berluti plans to open three stores this year.
Active transactions from the region more than doubled in November year over year, while the peak transaction volume jumped 300 percent.
The deal gives the data research and insights firm a foothold in China as the country cements its dominance of the global luxury market.
As the Paris shows kick into high gear, branding and strategy experts advise how brands can flourish with a mix of live and virtual events.
Here’s what companies and brands need to know.
Franklin Chu discusses luxury retail experiences that are thriving among young shoppers.
Trump banned TikTok and WeChat, and now the latter’s fate could complicate things for American companies looking to the Chinese market.
TikTok is already looking at legal action, saying it’s “shocked” by Trump’s move and that it happened without “due process.”
Whether its customers are spending money — or not — Burberry wants them to have fun as they game their way across the Shenzhen shop floor.