The physical show, held in Shanghai, also fanned business to heights across Asia, the brand said.
The Chinese Valentine’s Day campaign will be rolled out in various platforms with different visuals to drive engagement across the broad.
The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction on how to ensure their brands stay connected to their customers during the pandemic crisis.
Dealmoon’s Rose Blackmore spoke at WWD’s Digital Forum on the importance of the Chinese Millennial and Gen Z consumer.
Positioned as a lifestyle and fashion social platform for young people, it aims to attract those who appreciate high quality and good taste.
Brands not only need to learn from the recent geopolitical storm but also the differences between influencers across social media platforms.