A look from Dior's spring-summer 2021 collection.

Fashion Scoops

Dior Draws 95M Live Views for Spring 2021 Show

The show at Paris Fashion Week, which was gate-crashed by an Extinction Rebellion protester, was watched more than 115 million times overall.

clock October 5, 2020Joelle Diderich

Louis Vuitton Men's Spring 2021

Fashion Scoops

Louis Vuitton Men’s Show Sets Record for Livestreams in China

The physical show, held in Shanghai, also fanned business to heights across Asia, the brand said.

clock August 7, 2020Joelle Diderich and Miles Socha

Lu Lan stars in Gucci's 520 campaign for China.

Fashion Scoops

Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign

The Chinese Valentine’s Day campaign will be rolled out in various platforms with different visuals to drive engagement across the broad.

clock May 7, 2020Tianwei Zhang

Lululemon store front

Fashion Scoops

Lululemon Apologizes for ‘Bat Fried Rice’ T-shirt

The retailer’s former art director helped broadcast the shirt along social media. But the company says it’s not a Lululemon product.

clock April 21, 2020Kellie Ell

facemask, coronavirus

Marketing and Promotion

Kantar Consultancy Releases First COVID-19 Barometer

The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction on how to ensure their brands stay connected to their customers during the pandemic crisis.

clock April 9, 2020Luisa Zargani

The Joor platform.


Coronavirus Crisis Could Spur Digital Strategies

The environment stands to benefit as fashion brands step up digital strategies to make up for coronavirus travel restrictions.

clock March 11, 2020Joelle Diderich and Lily Templeton

Rose Blackmore, Dealmoon


Digital Forum: Gen Z, Millennial Chinese Consumers: What Do They Want?

Dealmoon’s Rose Blackmore spoke at WWD’s Digital Forum on the importance of the Chinese Millennial and Gen Z consumer.

clock September 26, 2019Kaley Roshitsh

Weibo launched new social media platform Oasis, targeting young generation who appreciate high quality content and good taste.

Fashion Scoops

China’s Weibo Launches Oasis, Its Own Version of Instagram

Positioned as a lifestyle and fashion social platform for young people, it aims to attract those who appreciate high quality and good taste.

clock September 2, 2019Tianwei Zhang

Top, from left to right, Anny Fan, Austin Li and Rita Wang. Bottom, from left to right, Liu Wen, Yu Zheng and Sherry Shen

Fashion Features

What to Watch: Influence China With Caution and Precision

Brands not only need to learn from the recent geopolitical storm but also the differences between influencers across social media platforms.

clock August 30, 2019Tianwei Zhang



Today's Must Read

A folkloric figure, part of Charles Jeffrey Loverboy's new installation at Dover Street Market in London.


Charles Jeffrey Brings Hope, and More, to Dover Street Market

clock October 23, 2020Samantha Conti

Social Studies

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