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Launchmetrics Buys Chinese Influencer Analytics Platform Parklu

The deal gives the data research and insights firm a foothold in China as the country cements its dominance…

Dior Draws 95M Live Views for Spring 2021 Show

The show at Paris Fashion Week, which was gate-crashed by an Extinction Rebellion protester, was watched more…

Louis Vuitton Men’s Show Sets Record for Livestreams in China

The physical show, held in Shanghai, also fanned business to heights across Asia, the brand said.

Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign

The Chinese Valentine's Day campaign will be rolled out in various platforms with different visuals to drive…

Lululemon Apologizes for ‘Bat Fried Rice’ T-shirt

The retailer's former art director helped broadcast the shirt along social media. But the company says it's…

Kantar Consultancy Releases First COVID-19 Barometer

The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction…

Coronavirus Crisis Could Spur Digital Strategies

The environment stands to benefit as fashion brands step up digital strategies to make up for coronavirus…

Digital Forum: Gen Z, Millennial Chinese Consumers: What Do They Want?

Dealmoon's Rose Blackmore spoke at WWD's Digital Forum on the importance of the Chinese Millennial and Gen Z…

China’s Weibo Launches Oasis, Its Own Version of Instagram

Positioned as a lifestyle and fashion social platform for young people, it aims to attract those who…

What to Watch: Influence China With Caution and Precision

Brands not only need to learn from the recent geopolitical storm but also the differences between influencers…