White Milano

Face-Off designer Lele Danzi

Fashion Trends

White Milano Evolves in a COVID-19 World  

Diversity was highlighted at the trade show, which ran Sept. 24 to 27.

clock September 29, 2020Sofia Celeste


Fashion Scoops

White Milano Plans ‘Phygital’ Format for September Show

The trade show organizer has inked a partnership with Best Showroom to support local businesses, showrooms and the incoming of buyers.

clock July 3, 2020Martino Carrera

The scene at the WSM trade fair in January.

Fashion Scoops

WSM, White to Be Held Concurrently in September

In light of the impact of the COVID-19, White Milano’s event dedicated to sustainability was rescheduled from June to Sept. 24 to 27.

clock April 2, 2020Martino Carrera

The scene at the WSM trade fair in January.

Fashion Features

Sustainability Stole the Spotlight at WSM

The two-day trade show, that closed on Jan. 12, showcased sustainable fashion in more ways than one, including panels and workshops.

clock January 16, 2020Martino Carrera

White Milano

Fashion Features

Sustainability Remains Key at White Milano

The international apparel and accessories trade show ran Sept. 19 to 22.

clock September 26, 2019Teresa Potenza

The scene at White Milano's WSM trade show.

Fashion Features

WSM Looks Beyond Streetwear, to Sustainability and Sportswear

The trade show, which ran June 15 to 17, spotlighted sustainable emerging brands.

clock June 20, 2019Martino Carrera

White Milano

Designer and Luxury

White Milano Explores Sustainable Fashion, Relation With Nature

The international apparel and accessories trade show ran from Feb. 22 to 25. 

clock March 4, 2019Teresa Potenza

The atmosphere at White Women's Collections + accessories.

Fashion Scoops

White Milano Trade Show Continues to Highlight Sustainable Fashion

Sustainability is also a focus for the Lombardy region’s government, which is set to channel 10 million euros in sustainable fashion projects.

clock February 6, 2019Julieta Sabino

The scene at White Street Market in January.


White Milano’s Shifted Format Gains Traction

Renamed White Street Market and open to the public, the trade show turned out to be an opportunity for brands to meet with final customers.

clock January 17, 2019Martino Carrera

Lanificio dell’Olivo’s booth at Pitti Filati.

Business Features

Global Relevance: International Trade Shows Lean Forward in Challenging Times

Show organizers are presenting more carefully articulated events that focus on the demands of the market.

clock November 14, 2018WWD Staff

Fashion Film Festival Milano 2018

Fashion Scoops

Fashion Film Festival Milano to Support ICE’s Initiative in China

The city’s film festival running Sept. 20 to 25 has produced a fashion movie to promote the “Style Routes to Shanghai” project.

clock September 11, 2018Martino Carrera

The atmosphere at White Milano.

Fashion Features

White Milano Expands Location, Exhibitors

The trade show running Sept. 21 to Sept. 24 is committed to supporting small Italian fashion companies.

clock September 6, 2018Martino Carrera

Fiorucci Fall 2018 ad campaign starring Sarah Snyder.

Fashion Scoops

Fiorucci to Show Spring 2019 Collection at White Milano

The label was named special guest of the fair’s September edition.

clock July 18, 2018Martino Carrera

The atmosphere at White Street Market in June.


White Milano Focuses on Research and Sustainability

In its latest edition, running June 16 to 18 during Milan Fashion Week, the men’s and women’s trade show continued to offer a platform for new brands.

clock June 22, 2018Martino Carrera

MILAN, ITALY - SEPTEMBER 22:  General view of White Women's Collections + accessories SS 18 on September 22, 2017 in Milan, Italy.  (Photo by Sebastian Reuter/Getty Images for White)

Fashion Features

White Milano Opens Up to the City

The “White Street Market” project will bring consumers to the fair running June 16-18.

clock June 6, 2018Martino Carrera

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