White Milano

Fiorucci Fall 2018 ad campaign starring Sarah Snyder.

Fashion Scoops

Fiorucci to Show Spring 2019 Collection at White Milano

The label was named special guest of the fair’s September edition.

clock July 18, 2018Martino Carrera

The atmosphere at White Street Market in June.

Markets

White Milano Focuses on Research and Sustainability

In its latest edition, running June 16 to 18 during Milan Fashion Week, the men’s and women’s trade show continued to offer a platform for new brands.

clock June 22, 2018Martino Carrera

MILAN, ITALY - SEPTEMBER 22:  General view of White Women's Collections + accessories SS 18 on September 22, 2017 in Milan, Italy.  (Photo by Sebastian Reuter/Getty Images for White)

Fashion Features

White Milano Opens Up to the City

The “White Street Market” project will bring consumers to the fair running June 16-18.

clock June 6, 2018Martino Carrera

MILAN, ITALY - SEPTEMBER 22:  General view of White Women's Collections + accessories SS 18 on September 22, 2017 in Milan, Italy.  (Photo by Sebastian Reuter/Getty Images for White)

Fashion Features

White Milano in Expansion Mode for Exhibitors and Location

Running Feb. 23 to 26, the upcoming women’s edition of the format will showcase 546 brands on a total of a 233,577-square-foot exhibiting surface.

clock February 12, 2018Sandra Salibian

No Ka 'Oi

Markets

Urban and Sporty Styles Shine at White Show

The Milan-based three-day trade show closed on Jan. 15 with a 3 percent gain in foreign visitors.

clock January 18, 2018Sofia Celeste

MILAN, ITALY - SEPTEMBER 22:  General view of White Women's Collections + accessories SS 18 on September 22, 2017 in Milan, Italy.  (Photo by Sebastian Reuter/Getty Images for White)

Fashion Features

White Trade Show to Introduce White Street Market

The Italian contemporary fashion exhibition will debut a new area dedicated to streetwear and open to public in June 2018.

clock December 12, 2017Sandra Salibian

Austrian designer Georg Weissacher of Poan.

Fashion Features

White Trade Show Boosts Numbers of Partnerships for June Edition

The London-based POAN label will be the special guest of the trade show and present its collection during Milan Fashion Week.

clock May 22, 2017Sandra Salibian

White's special guest Wood Wood.

Fashion Features

White Trade Show Gears Up for January Edition

The Italian trade show has increased the number of exhibitors and has inked new partnerships to enhance its attractiveness.

clock December 16, 2016Sandra Salibian

Fashion Features

White Trade Show to Boost Its International Appeal

The Italian trade show renews the partnership with Copenhagen-based Revolver fair.

clock November 17, 2016Sandra Salibian

Ready To Wear

Sweeping Changes Take Hold at Milan Trade Shows

Milan’s White and Super trade fairs are repositioning by fine-tuning their assortments and promoting internationally.

clock October 8, 2016Emily Backus

SPREAD summer 2016 - b

Textiles

Saldarini 1882 Trademarks 100% Cashmere Flakes Padding

The technique refines and employs cashmere as padding, bypassing duck feathers in down jackets.

clock June 15, 2016Luisa Zargani

Fashion Scoops

White Trade Show Announces June Edition’s Guest Brands

Men’s Chinese label Sankuanz and Italian women’s wear brand Erika Cavallini Semicouture will present their new collections at the Milan-based fair, running June 18-20.

clock April 21, 2016Alessandra Turra

Ready To Wear

Trio of Milan Trade Shows Facing Transitions

White, Super and MIPAP are all undergoing some change, in format, date or scope.

clock March 22, 2016Emily Backus

Fashion Scoops

Milan Trade Fair Debuts Rising Stars Among Chinese Designers

The next edition of the show will be held Feb. 27 to 29.

clock February 10, 2016Emily Backus

Ready To Wear

White Milano Trade Show Attracts Strong International Contingent

Timing is everything at the show, where Asian buyers, particularly Chinese, were a strong presence.

clock January 27, 2016Gill Crisp

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