The trade show organizer has inked a partnership with Best Showroom to support local businesses, showrooms and the incoming of buyers.
The trade show, which ran June 15 to 17, spotlighted sustainable emerging brands.
The international apparel and accessories trade show ran from Feb. 22 to 25.
Sustainability is also a focus for the Lombardy region’s government, which is set to channel 10 million euros in sustainable fashion projects.
Show organizers are presenting more carefully articulated events that focus on the demands of the market.
The city’s film festival running Sept. 20 to 25 has produced a fashion movie to promote the “Style Routes to Shanghai” project.
The label was named special guest of the fair’s September edition.
In its latest edition, running June 16 to 18 during Milan Fashion Week, the men’s and women’s trade show continued to offer a platform for new brands.