White Milano

A brand on show at the upcoming White Milano digital-only trade show running Feb. 25 to 28.


White Milano Partners With Camera Della Moda’s Fashion Trust

The trade show organizer is hosting its next WSM “phygital” showcase June 19 to 21.

clock May 4, 2021Martino Carrera

A look from the Vescovo fall 2021 collection presented at White Milano.

Fashion Features

White Milano Offers Fresh View on Emerging Fashion Brands

The trade show hosted its latest digital-only edition from Feb. 25 to 28 showcasing more than 200 small- and medium-sized brands.

clock March 8, 2021Martino Carrera

A brand on show at the upcoming White Milano digital-only trade show running Feb. 25 to 28.


White Milano Commits to Milan ‘Renaissance’

The digital-only trade show running Feb. 25 to 28 is paving the way for September’s renaissance according to White Milano founder Massimiliano Bizzi.

clock February 18, 2021Martino Carrera

A look from Lucques.

Fashion Features

Five ‘Vanguard’ Sustainable Designers Spotlighted at Milan’s WSM

Here is a closer look at the most interesting labels presenting at the WSM digital-only trade show.

clock January 20, 2021Martino Carrera

MILAN, ITALY - SEPTEMBER 22:  General view of White Women's Collections + accessories SS 18 on September 22, 2017 in Milan, Italy.  (Photo by Sebastian Reuter/Getty Images for White)

Fashion Scoops

White Milano Links ith Altaroma for February Show

Altaroma will join the Milan trade show for the “Milano Loves Italy” project from Feb. 25 to 28, 2021.

clock December 3, 2020Martino Carrera

Face-Off designer Lele Danzi

Fashion Trends

White Milano Evolves in a COVID-19 World  

Diversity was highlighted at the trade show, which ran Sept. 24 to 27.

clock September 29, 2020Sofia Celeste


Fashion Scoops

White Milano Plans ‘Phygital’ Format for September Show

The trade show organizer has inked a partnership with Best Showroom to support local businesses, showrooms and the incoming of buyers.

clock July 3, 2020Martino Carrera

The scene at the WSM trade fair in January.

Fashion Scoops

WSM, White to Be Held Concurrently in September

In light of the impact of the COVID-19, White Milano’s event dedicated to sustainability was rescheduled from June to Sept. 24 to 27.

clock April 2, 2020Martino Carrera

The scene at the WSM trade fair in January.

Fashion Features

Sustainability Stole the Spotlight at WSM

The two-day trade show, that closed on Jan. 12, showcased sustainable fashion in more ways than one, including panels and workshops.

clock January 16, 2020Martino Carrera

White Milano

Fashion Features

Sustainability Remains Key at White Milano

The international apparel and accessories trade show ran Sept. 19 to 22.

clock September 26, 2019Teresa Potenza

The scene at White Milano's WSM trade show.

Fashion Features

WSM Looks Beyond Streetwear, to Sustainability and Sportswear

The trade show, which ran June 15 to 17, spotlighted sustainable emerging brands.

clock June 20, 2019Martino Carrera

White Milano

Designer and Luxury

White Milano Explores Sustainable Fashion, Relation With Nature

The international apparel and accessories trade show ran from Feb. 22 to 25. 

clock March 4, 2019Teresa Potenza

The atmosphere at White Women's Collections + accessories.

Fashion Scoops

White Milano Trade Show Continues to Highlight Sustainable Fashion

Sustainability is also a focus for the Lombardy region’s government, which is set to channel 10 million euros in sustainable fashion projects.

clock February 6, 2019Julieta Sabino

The scene at White Street Market in January.


White Milano’s Shifted Format Gains Traction

Renamed White Street Market and open to the public, the trade show turned out to be an opportunity for brands to meet with final customers.

clock January 17, 2019Martino Carrera

Lanificio dell’Olivo’s booth at Pitti Filati.

Business Features

Global Relevance: International Trade Shows Lean Forward in Challenging Times

Show organizers are presenting more carefully articulated events that focus on the demands of the market.

clock November 14, 2018WWD Staff

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