Show organizers are presenting more carefully articulated events that focus on the demands of the market.
The city’s film festival running Sept. 20 to 25 has produced a fashion movie to promote the “Style Routes to Shanghai” project.
The label was named special guest of the fair’s September edition.
In its latest edition, running June 16 to 18 during Milan Fashion Week, the men’s and women’s trade show continued to offer a platform for new brands.
Running Feb. 23 to 26, the upcoming women’s edition of the format will showcase 546 brands on a total of a 233,577-square-foot exhibiting surface.
The London-based POAN label will be the special guest of the trade show and present its collection during Milan Fashion Week.
The Italian trade show renews the partnership with Copenhagen-based Revolver fair.
The technique refines and employs cashmere as padding, bypassing duck feathers in down jackets.