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White Milano

White Trade Show Gears Up for January Edition

The Italian trade show has increased the number of exhibitors and has inked new partnerships to enhance its…

White Trade Show to Boost Its International Appeal

The Italian trade show renews the partnership with Copenhagen-based Revolver fair.

Sweeping Changes Take Hold at Milan Trade Shows

Milan's White and Super trade fairs are repositioning by fine-tuning their assortments and promoting…

Saldarini 1882 Trademarks 100% Cashmere Flakes Padding

The technique refines and employs cashmere as padding, bypassing duck feathers in down jackets.

White Trade Show Announces June Edition’s Guest Brands

Men's Chinese label Sankuanz and Italian women's wear brand Erika Cavallini Semicouture will present their…

Trio of Milan Trade Shows Facing Transitions

White, Super and MIPAP are all undergoing some change, in format, date or scope.

Milan Trade Fair Debuts Rising Stars Among Chinese Designers

The next edition of the show will be held Feb. 27 to 29.

White Milano Trade Show Attracts Strong International Contingent

Timing is everything at the show, where Asian buyers, particularly Chinese, were a strong presence.