Skip to main content

Who What Wear

Merit Beauty: Katherine Power’s Five-Minute Makeup Brand

Merit Beauty will launch as a minimalist makeup brand with seven products, all of which are "clean."

Who What Wear to Give Indie Brands Free Media Amid Coronavirus

The site is seeing "pre-pandemic levels" of shopping and hopes a new program will help some small fashion and…

Who What Wear Launches Apparel, Footwear and Accessories Line in U.K.  

Designs are data-driven and will retail in Selfridges, Asos and Zalando.