Stakeholders are welcoming a wave of new, virtual platforms where brands and buyers can connect, present new collections and place orders.
Large Paris trade shows impacted by strikes, but buyers pressed for time still showed.
Who’s Next initiated a single show for ready-to-wear and accessories designed like a “concept store,” while Bijorhca built more of a fashion-forward focus.
“There is a lot more freedom in the way people wear accessories,” said Aude Leperre, director of Bijohrca.
For his second edition as co-general director, Frédéric Maus repositioned the trade show as a “concept store” with an “African Street” theme.
Frédéric Maus, new co-general director of parent company WSN Developpement, wants to expand the event’s arsenal of services throughout the year.
The Paris trade show saw a 10 percent uptick in visitor numbers for its early September edition.
The Paris fashion trade show seeks larger crowds this year as it offers a fuller schedule of conferences and workshops.
The Paris apparel tradeshow experimented new concepts, while streetwear ruled.
Traffic at the sprawling four-day event, held at Paris’ Porte de Versailles, was down.
Price points at the Paris trade show’s recent edition were top on many a buyer’s agenda, with budgets largely flat on-season and ambitions measured.
The trade shows sported a modern venue while vendors showed Seventies boho, androgynous looks, furs, checks and knits.
The Paris fashion trade show is getting a makeover in 2015, coinciding with its 20th anniversary.
Buyers will now have access to four European fairs with a single badge.