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P&G Pivots to Coronavirus Relief Efforts

The company has mobilized its global operations to provide funding, products and PPE for front-line workers.

At Coachella, Almighty Self-Expression

If not for being postponed due to the pandemic, Coachella would be celebrating its 20th birthday this April…

L’Oréal’s Alexandra Palt Talks Sustainability, COVID-19 and Priorities

The executive steers the group's corporate social responsibility, sustainability and philanthropic programs.

Master Class: Drew Elliott

MAC Cosmetics' senior vice president and global creative director on joining the Lauder family, rethinking…

How Beauty Brands Are Adapting to the New WFH Norm

Clinique, Glow Recipe, La Mer, Ouai and more beauty companies are implementing various strategies to preserve…

Eye Candy: Spring in Their Steps

The Easter Day Parade will not get a 2020 edition, but the whimsy of period dress and social…

The Thread: The First TikTok Beauty Influencer Line Is Here

Elsewhere on the Internet, Kim Petras will perform at NYX Cosmetics' virtual music festival.

The New DIY: At-Home Treatments Boom

With beauty sales falling 58 percent per the NPD group, at-home alternatives to beauty services, treatments…

The Corona-Beard: Men’s New Quarantine Hobby

Brands are benefiting from men growing their facial hair experimenting with new looks while on lockdown, but…

Candles Burn Bright Amid Coronavirus Pandemic

While the beauty industry faces steep declines, home fragrance is a bright spot.

Coronavirus Impact: The Makeup Museum Launches Intergenerational Instagram Campaign

The museum's cofounders are calling the campaign a way to reconnect with loved ones during the age of the…

How Brands Are Directly Supporting Service Workers

Brands like L'Oréal USA, R+Co, and DpHue are freezing salon payments and jumpstarting affiliate programs…

Beauty Gives Grants

Several beauty entities are offering financial relief to hair and nail salons, barbers and spas.

Beauty Retail Teams Are Becoming Virtual Consultants

Coronavirus-induced store closures have brands, including Deciem and Kiehl's, bringing one-on-one digital…

The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist

"Y'all need to lather up."