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Xiaohongshu
Virgil Abloh Opens Xiaohongshu Account Ahead of Off-White Beijing Show
The designer also teased that he will reveal a special collaboration with graffiti artist Katsu with a show…
Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign
The Chinese Valentine's Day campaign will be rolled out in various platforms with different visuals to drive…
Louis Vuitton Trials Livestreaming With China’s Xiaohongshu
Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive…
What to Watch: Influence China With Caution and Precision
Brands not only need to learn from the recent geopolitical storm but also the differences between influencers…
China’s Xiaohongshu Influencers Are Coming — Are Luxury Brands Ready?
Rita Wang is Xiaohongshu's number-one fashion influencer you have never heard of, and brands should embrace…
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