Outlet businesses have proven challenging for international retailers. The Outnet, another shopping site from YNAP, exited China in 2015.
Inspired by the South Korean phenomenon, the brand and the e-commerce platform are releasing five matching styles.
The former ceo of Giuseppe Zanotti and LVMH executive is one of a slew of new hires at YNAP.
The men’s and women’s capsule will be sold at the online store on Friday.
The brand and retailer’s founders Carol Lim and Humberto Leon were inspired by music festivals to design the eight-item lineup.
Proceeds will benefit the Franca Sozzani Fund for Preventive Genomics at the Brigham and Women’s Hospital at Harvard, established by Francesco Carrozzini, son of the late editor in chief of Vogue Italia.