YouTube

A look from the Dior spring-summer 2021 show.

Marketing and Promotion

Paris Fashion Week Sees Spike in Audience Figures

French fashion’s organizing body said the videos produced for the event received 153.5 million views on its partner platforms.

clock November 19, 2020Joelle Diderich

Perfect Corp. will bring its YouCam augmented reality technology to YouTube for virtual beauty try-ons.

Technology

YouTube Ups Beauty AR Game With YouCam Partnership

YouCam announces new Google partnership to power more augmented reality try-ons from brands across the massive YouTube video platform.

clock November 11, 2020Adriana Lee

Backstage at Dior RTW Fall 2021, photographed in Paris on September 29th 2020.

Fashion Features

Paris Fashion Week Confirms the Power of the Runway

Brands that staged hybrid events, combining a physical show and digital elements, fared better than those opting for an online presence.

clock October 26, 2020Joelle Diderich

Virgil Abloh

Fashion Scoops

YouTube Unveils Programming Centered on Black Leaders in Fashion

Among those featured are Virgil Abloh, Grace Wales Bonner, Naomi Campbell, Jerrry Lorenzo, Adebayo Oke-Lawal and Samuel Ross.

clock October 13, 2020Lisa Lockwood

Staffers dining at YouTube Cafe.

Technology

YouTube’s Now Testing Shopping Features

YouTube’s latest experiment to enable shopping on the video platform could rattle everyone from the Home Shopping Network to Instagram.

clock October 9, 2020Adriana Lee

Zhuri James with designers Richfresh, Kristian Loren and Kimberly Goodson.

Fashion Features

LeBron James’ Daughter Zhuri, 5, to Host Virtual Fashion Show

Designers Kimberly Goldson, Kristian Lorén and Richfresh were selected to work on the collaborative project.

clock October 9, 2020Rosemary Feitelberg

Derek Blasberg

Media

Media People: Derek Blasberg of YouTube Fashion

Usually a man about town, WWD spoke to Blasberg as a man about his house, working away on fashion and beauty strategy for YouTube.

clock September 25, 2020Kali Hays

Social media sites like Facebook and YouTube are rife with misinformation and violence.

Media

Social Media Law Needs Update and Enforcement, Not Repeal, Report Says

An NYU Stern report calls for Internet companies keeping liability protection under Section 230, but with new conditions and enforcement.

clock September 8, 2020Kali Hays

Lululemon Mirror

Activewear

Athletic Companies Bank On At-home Fitness

Will the exercise-at-home trend continue post-COVID-19?

clock September 1, 2020Kellie Ell

Naomi Campbell on the runway at the Julien MacDonald Fall 2000 show.

Fashion Scoops

Naomi Campbell, Iman and Bethann Hardison to Discuss Diversity at The Met Virtually

The Met will restart its “Atelier with Alina Cho” series virtually.

clock August 31, 2020Rosemary Feitelberg

Giannulli and Loughlin

Legal

Mossimo Giannulli, Lori Loughlin Sentenced to Jail Time in College Admissions Scandal

Fashion Designer Mossimo Giannulli received five months jail time, while “Full House” actress Lori Loughlin received two months.

clock August 21, 2020Kellie Ell

Mindy McKnight

Beauty Features

YouTuber Mindy McKnight Launches Cute Girls Hairstyles Toy Line

The line of mannequin heads and styling tools will be sold at Amazon, Walmart, Target and Sam’s Club.

clock August 21, 2020Alexa Tietjen

Bologna, 22/06/2017 - PRESS PREVIEW di FASHION RESEARCH ITALY - Foto di Massimo Paolone

Retail

Clienteling Takes Fashion Retailers Directly to Shoppers

Here’s what companies and brands need to know.

clock August 20, 2020Kellie Ell

Shane Dawson

Beauty Features

Target Removes Shane Dawson Books

Social media has also noticed that Dawson’s makeup collaboration with Jeffree Star is no longer available on Morphe’s web site.

clock June 30, 2020Alexa Tietjen

Lululemon Mirror

Activewear

Lululemon Buys Interactive Home Fitness System Mirror for $500 Million

The deal is expected to close in the second quarter of fiscal year 2020 with Mirror continuing to operate as a stand-alone firm within Lululemon.

clock June 29, 2020Kellie Ell

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Essentialist

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Chris de Lapuente

Business

LVMH Names Chris de Lapuente Chairman, CEO of Selective Retailing

clock 53mMiles Socha

Social Studies

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