Veronica and Vanessa Merrell.


Influence Peddler: YouTube Stars The Merrell Twins Dive Into Fashion With True Img Label

The identical twins have created a school-appropriate collection of affordable junior apparel that is meant to help build confidence.

clock July 16, 2018Rosemary Feitelberg

Derek BlasbergCFDA Fashion Awards, Cocktails, New York, USA - 04 Jun 2018


Derek Blasberg’s CNN Exit Leaves Future of Style Show Uncertain

Blasberg is taking up with YouTube after a two-year stint at CNN.

clock June 27, 2018Kali Hays

NEW YORK, NY - MAY 03:  Singer Ariana Grande performs at the YouTube Brandcast 2018 presentation at Radio City Music Hall  on May 3, 2018 in New York City. (Photo by Getty Images)


YouTube Goes for Flash With Camila Cabello, Ariana Grande at NewFront

Who can think about offensive content when there’s a pop star on stage?

clock May 4, 2018Kali Hays

LOS ANGELES, CA - MARCH 06:  Kim Kardashian and Madonna speak onstage at MDNA SKIN hosts Madonna and Kim Kardashian West for a beauty conversation at YouTube Space LA on March 6, 2018 in Los Angeles, California.  (Photo by Kevin Mazur/Getty Images for Madonna's MDNA SKIN) *** Local Caption *** Kim Kardashian;Madonna

Beauty Features

Kim Kardashian, Madonna Talk KKW Beauty, MDNA Skin

The two gathered at YouTube Space Los Angeles to talk all things beauty.

clock March 8, 2018Rachel Strugatz

Beauty Features

Pixability Discusses How to Win at Video

Tammy Johnson of Pixability outlines different ways brand marketers can grow their consumer base through video content.

clock February 21, 2018Layla Ilchi

Inanna Sarkis, Hannah Stocking, and Lele Pons


Is Fashion Paying Enough Attention to YouTube?

Lele Pons, Hannah Stocking and Inanna Sarkis of Shots Studios are YouTube stars. Here, they open up about making viral videos, how they measure success online and why fashion should be paying more attention to the channel.

clock February 1, 2018Alexa Tietjen

Logan Paul

Fashion Scoops

Maverick Apparel Threatens Lawsuit Against Vlogger Logan Paul

The company sent a demand letter in hopes of distancing itself from Logan Paul’s apparel line, which shares a name with the juniors and kids’ wholesaler.

clock January 4, 2018Kari Hamanaka

On the heels of a major deal with MAC Cosmetics, Patrick Starrr is hosting this weekend's American Influencer Awards

Beauty Features

Influence Peddler: Patrick Starrr Shines Bright as MAC’s Key Artist Collaborator

Twelve items created by the beauty guru will debut next month online and in physical stores.

clock November 17, 2017Faye Brookman

shopthat social commerce


ShopThat Looks to Make Shopping Via ‘Like’ Button a Reality

ShopThat’s new model aims to turn Instagram and YouTube “likes” into a powerful e-commerce portal.

clock October 9, 2017Adriana Lee

The campaign for Craig Ferguson and Gant's shot "Couple Thinkers".

Marketing and Promotion

Gant Creating Television Show Hosted by Craig Ferguson

The series, “Couple Thinkers,” will air on YouTube starting on Oct. 9.

clock September 19, 2017Jean E. Palmieri

Jenn Im with items from her new Eggie line.


YouTube’s Clothes Encounters Founder Jenn Im Launches Eggie Fashion Brand

Nearly eight years after starting her YouTube channel “Clothes Encounters,” Jenn Im has a social following of 4.1 million across all digital channels.

clock August 22, 2017Rosemary Feitelberg

Erno Laszlo's Firmarine Lift Face Powder Mask.

Skin Care

K-beauty, YouTube Drive DIY Beauty Masking Craze

Skin-care brands are serving up masks to mix at home.

clock August 11, 2017Rachel Strugatz

Sara Lee and Jenn Im

Fashion Scoops

YouTube’s ClothesEncounters Jenn Im to Launch Fashion Label

The direct-to-consumer collection, set to make its debut Aug. 22, will include styles inspired by her own wardrobe staples and some statement pieces.

clock August 9, 2017Rosemary Feitelberg

Beauty Features

ModiFace: Personalization and Realism Are Key for Augmented Reality

The company’s augmented reality technology has increased engagement and sharing for its brand partners.

clock June 20, 2017Layla Ilchi

Google Arts & Culture's We Wear Culture project is all about fashion.

Fashion Features

Google Arts & Culture Debuts We Wear Culture Project to Focus on Fashion

Japanese folding, Indian textiles, the art of creating color and myriad other subjects have detailed explanations and imagery.

clock June 8, 2017Rosemary Feitelberg

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Beautyblender Introduces Its First Makeup Product — Foundation

clock 10hAllison Collins

Social Studies