Social Tourist Charli and Dixie D’Amelio


EXCLUSIVE: Abercrombie & Fitch Co. Launches Social Tourist, a New Brand for the Cohort Who Grew Up Online

The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D’Amelio, debuts May 20 at Hollister stores and

clock May 6, 2021Kellie Ell

online gaming


Gaming and Fashion 101: The Games, The Gamers and The Brand Collabs

Fashion and video games have been closely linked for some years now, though the sudden spotlight has alerted fashion to the possibilities at play.

clock April 27, 2021Obi Anyanwu

James Charles

Beauty Features

James Charles’ YouTube Channel Demonetized Following Sexual Misconduct Allegations

Morphe has also cut ties with the beauty influencer after he was accused by several underage fans of inappropriate behavior.

clock April 20, 2021Layla Ilchi

YouTube is bringing its Shorts one-minute video feature to the U.S. as a beta test, starting this week.


YouTube’s Short Video Test Begins Rolling Out in U.S.

YouTube expands beta test for Shorts, bringing the TikTok contender to its home turf.

clock March 19, 2021Adriana Lee

Savage x Fenty lingerie


Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands

That includes both sexy and comfortable fashion trends.

clock February 12, 2021Kellie Ell

Photo by: STRF/STAR MAX/IPx 2021 2/3/21 Google stock price soars on strong earnings from YouTube Ad revenue. STAR MAX Photo: Google and Youtube logos photographed on Apple devices.


Google Cloud, YouTube Juices Earnings

And that could set up an even bigger rivalry with Amazon, especially as the companies double down in the fashion and retail space.

clock February 3, 2021Adriana Lee

Victoria's Secret Pink


Victoria’s Secret’s Pink Launches Third Annual Pink With Purpose Scholarship

Pink CEO Amy Hauk talks about the brand’s evolution to empower women.

clock January 21, 2021Kellie Ell

Emma Chamberlain

Fashion Scoops

Emma Chamberlain Joins Bad Habit as Creative Director and Global Brand Ambassador

The YouTuber and entrepreneur is bringing her star power to Forma Brands’ forthcoming skin-care brand.

clock December 21, 2020Layla Ilchi

Chloe in Carolina Herrera's plaited rib tie turtleneck and flare skirt. Halle in Carolina Herrera's cape mini dress

Fashion Scoops

Chloe x Halle to Deliver Keynote Address at FGI’s Rising Star Awards

The R&B duo have five Grammy nominations to date and star in “Grown-ish.”

clock December 8, 2020Rosemary Feitelberg

Léna Mahfouf.


Influence Peddler: Léna Mahfouf on Becoming a Best-selling Author

The YouTube star, better known as Léna Situations, has become a publishing sensation with her self-help book “Toujours Plus.”

clock December 4, 2020Joelle Diderich

A look from the Dior spring-summer 2021 show.

Marketing and Promotion

Paris Fashion Week Sees Spike in Audience Figures

French fashion’s organizing body said the videos produced for the event received 153.5 million views on its partner platforms.

clock November 19, 2020Joelle Diderich

Perfect Corp. will bring its YouCam augmented reality technology to YouTube for virtual beauty try-ons.


YouTube Ups Beauty AR Game With YouCam Partnership

YouCam announces new Google partnership to power more augmented reality try-ons from brands across the massive YouTube video platform.

clock November 11, 2020Adriana Lee

Backstage at Dior RTW Fall 2021, photographed in Paris on September 29th 2020.

Fashion Features

Paris Fashion Week Confirms the Power of the Runway

Brands that staged hybrid events, combining a physical show and digital elements, fared better than those opting for an online presence.

clock October 26, 2020Joelle Diderich

Virgil Abloh

Fashion Scoops

YouTube Unveils Programming Centered on Black Leaders in Fashion

Among those featured are Virgil Abloh, Grace Wales Bonner, Naomi Campbell, Jerrry Lorenzo, Adebayo Oke-Lawal and Samuel Ross.

clock October 13, 2020Lisa Lockwood

Staffers dining at YouTube Cafe.


YouTube’s Now Testing Shopping Features

YouTube’s latest experiment to enable shopping on the video platform could rattle everyone from the Home Shopping Network to Instagram.

clock October 9, 2020Adriana Lee

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Today's Must Read

Who Is Halston?


Who Is Halston? Everything to Know About the Iconic Fashion Designer

clock May 13, 2021Layla Ilchi

Social Studies

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