The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D’Amelio, debuts May 20 at Hollister stores and Socialtourist.com.
Fashion and video games have been closely linked for some years now, though the sudden spotlight has alerted fashion to the possibilities at play.
Morphe has also cut ties with the beauty influencer after he was accused by several underage fans of inappropriate behavior.
YouTube expands beta test for Shorts, bringing the TikTok contender to its home turf.
That includes both sexy and comfortable fashion trends.
Pink CEO Amy Hauk talks about the brand’s evolution to empower women.
The YouTuber and entrepreneur is bringing her star power to Forma Brands’ forthcoming skin-care brand.
The R&B duo have five Grammy nominations to date and star in “Grown-ish.”
The YouTube star, better known as Léna Situations, has become a publishing sensation with her self-help book “Toujours Plus.”
YouCam announces new Google partnership to power more augmented reality try-ons from brands across the massive YouTube video platform.
Brands that staged hybrid events, combining a physical show and digital elements, fared better than those opting for an online presence.
Among those featured are Virgil Abloh, Grace Wales Bonner, Naomi Campbell, Jerrry Lorenzo, Adebayo Oke-Lawal and Samuel Ross.