The luxury brand said its fall men’s show has been viewed more than 105 million times, thanks to a teaser campaign by South Korean boy band BTS.
The president of the Fédération de la Haute Couture et de la Mode talks about the challenges and opportunities facing haute couture.
The video has garnered some 120.8 million digital views to date, according to the house.
All it took was for her to write “Go watch it with me” on her Instagram Stories.
“She represents the ultimate in French beauty,” Simon Porte Jacquemus said of the model he has admired since childhood.
Located in Tuscany, in Cerreto Guidi, outside Florence, the complex will also comprise a training center.