Mat Vlasic is the visionary behind the concert merchandise of Kanye West, Justin Bieber, The Weeknd and more. But most don’t know that working in the music industry actually runs in the family — his mother, Marsha Vlasic, is the music agent behind Neil Young, Elvis Costello, Regina Spektor and more. Here, the two discuss life mottos and creating merch for Kanye West’s “Saint Pablo” tour.