In February, Fenty Beauty reposted an Instagram of a South African model named Shudu wearing one of its plush matte lipsticks. The image shows her posing in front of an orange backdrop with her hands touching her head, her manicured fingernails matching the “Saw-C” shade on her lips.
The picture is undeniably striking — no wonder it got a repost from Rihanna’s wildly successful makeup brand — and as it began to draw interest, a game-changing piece of news was unearthed: Shudu isn’t human.
Shudu is the world’s first digital supermodel. She may not be able to talk or predict your favorite new product, but don’t underestimate her power. Here, Shudu’s creator shows us how he created the first digital supermodel.