Alexa Tietjen

Gabrielle Union on stage at BlogHer 2018 Summit at Pier 17 in New York City.

Fashion Scoops

SheKnows #BlogHer Summit Day One: Gabrielle Union, Amy Schumer and More

More than 1,000 attendees gathered Wednesday to hear speakers such as Gabrielle Union, Amy Schumer, Brooklyn Decker and Whitney Casey.

clock August 9, 2018Alexa Tietjen

The Mia Smart by Clarisonic

Products

Clarisonic Launches Two New Devices, Rolls Out Purchase Program

The program will allow customers to trade in their existing cleansing devices, including those by competitor brands, for a credit.

clock August 8, 2018Alexa Tietjen

The cover of "Liketoknow.it: Stories From The Influencers Next Door"

Fashion Scoops

A Coffee Table Book on Influencers Has Arrived

It appears influencers are making the move from Instagram to print.

clock August 7, 2018Alexa Tietjen

The House of Creed release Floralie, a new scent geared towards Millennial women.

Fragrance

Creed Expands Women’s Offerings With New Scent and Digital Strategy

The fragrance house is releasing Floralie, a new scent for women that comes with a digital storytelling series.

clock August 7, 2018Alexa Tietjen

Model Alicia Burke stars in Laura Mercier's new campaign.

Color Cosmetics

Laura Mercier Readies for Global Restage, Unveils Logo

The prestige makeup brand is debuting a new look to match a renewed focus on global expansion.

clock August 6, 2018Alexa Tietjen

Tanesha Awasthi of Girl With Curves wearing a dress from her collaboration with Lane Bryant.

Fashion Scoops

EXCLUSIVE: Lane Bryant Taps Tanesha Awasthi for First Influencer Product Collaboration

Awasthi is the founder of Girl With Curves, a popular fashion, beauty and lifestyle blog with more than 1.6 million subscribers.

clock August 6, 2018Alexa Tietjen

Jane Lim, Kelly Fobar Davis, Jenny Lin, co-founders of Foundation.

Beauty Features

KFD Public Relations Relaunches as Foundation, Adds Talent Division

The firm is rebranding as a digital-first communications and talent agency.

clock August 1, 2018Alexa Tietjen

Gelcream

Beauty Features

Influence Peddler: Gelcream, the Anti-Influencer Beauty Instagram

The account’s founder, Yana Sheptovetskaya, on why the page is ad-free and how she’s approaching Instagram like a magazine.

clock August 1, 2018Alexa Tietjen

RewardStyle

Beauty Features

How RewardStyle Is Using Data to Create Successful Influencer Partnerships

The company, which drove more than $1 billion in sales to retail partners last year, is using historical performance data to match influencers to brands.

clock July 31, 2018Alexa Tietjen

Shiseido Products

Color Cosmetics

Shiseido Relaunches Makeup by Imagining New Texture Language

The prestige global skin-care brand is relaunching Shiseido Makeup, for which it reconsidered color categories as textures.

clock July 30, 2018Alexa Tietjen

Quincy Combs, Alanna Arrington, Winnie Harlow, Ansel ElgortPolo Red Rush Launch party, New York, USA - 25 Jul 2018

Fashion Scoops

Ansel Elgort, Alanna Arrington Fete Polo Red Rush Release

Held at the Classic Car Club in Manhattan, the party also drew Winnie Harlow, Taylor Hill and Quincy Brown.

clock July 26, 2018Alexa Tietjen

Ansel Elgort

Beauty Features

Ralph Lauren Casts Ansel Elgort to Drive Fragrance Geared for Millennial Men

Elgort taps back into his “Baby Driver” character in the campaign for Polo Red Rush, the newest addition to the Polo Red franchise.

clock July 25, 2018Alexa Tietjen

Bridget Badore

Fashion Scoops

Digital First ‘Leisurée’ Brand Lively Opens First Retail Store

After a series of pop-ups in 2016, Lively is setting up shop in a permanent location.

clock July 25, 2018Alexa Tietjen

Brooklyn and Bailey McKnight

Beauty Features

Influence Peddler: Brooklyn and Bailey McKnight on Their YouTube Come Up

The twinfluencers launched their first beauty product as well as a collaboration with Arizona at J.C. Penney.

clock July 20, 2018Alexa Tietjen

Launchmetrics Beauty Redefined: How Digital Marketing Is Transforming the Cosmetics Industry

Beauty Features

When It Comes to Beauty, It’s an Influencer’s World

A new Launchmetrics report, released today, says that influencers are beauty’s most dominant voice.

clock July 19, 2018Alexa Tietjen

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Fashion

Bloomingdale's Teaching Kindness with Anti-Bullying Campaign

clock 11hSharon Edelson

Social Studies