Adriana Lee

shoptalk Lightspeed cowboy ventures bessemer


VCs Talk Tips at Shoptalk

Advice for new and existing retailers from the venture capital ranks.

clock 9mAdriana Lee

Hand holding iPhone 6S with open Facebook app on screenVARIOUS


Facebook’s Challenge: Promoting Data Tools, Post-Cambridge Analytica

WWD sits down with Facebook’s retail team to discuss its new ad tools, and how it addresses the sensitive topic of using people’s data.

clock 25mAdriana Lee

Marc Lore (President and CEO, Walmart eCommerce US)Town Hall Series: The Future of Commerce seminar, Advertising Week New York 2017, PlayStation East Stage, PlayStation Theater, New York, USA - 27 Sep 2017


Walmart’s Lore: Staying Put and On Plan

Walmart execs dish at Shoptalk about its approach to acquisitions, the need for “magic” in retail and that pesky Q4 earnings report.

clock 16hAdriana Lee

Pinterest social media online shopping


Pinterest Expands Shopping Ads, Tests New Lifestyle Formats

The online pinboard announces latest moves to drive purchase decisions.

clock March 19, 2018Adriana Lee

Affirm retail payments loans


Affirm’s New In-Store Loans Makes Luxury Affordable

PayPal cofounder’s payments company now offers loans for brick-and-mortar shopping.

clock March 19, 2018Adriana Lee

facebook michael kors sephora techstyle


Facebook Unveils Tools to Boost In-Store Sales and Personalized Ads

The social giant’s latest mobile ad features aim to beef up retail sales, both in stores and online. 

clock March 19, 2018Adriana Lee

SXSW 2018


SXSW Wrap-up: How Fashion and Beauty Innovators Converged

In between the fun and games, SXSW featured serious tech and serious talk — especially for beauty and fashion.

clock March 15, 2018Adriana Lee

immersive tech genz ar vr sxsw


For Gen Z, the New Beauty Counter Is in the Pocket

Immersive tech is about meeting youth consumers where they are, says SXSW panel.

clock March 14, 2018Adriana Lee

ai shopping stylist sxsw


Vera’s AI Styling Assistant for Brick-and-Mortar Stores

This SXSW exhibitor aims to bring online recommendation features to physical retail.

clock March 13, 2018Adriana Lee

sxsw quantcast brand marketing


The Dangers of Selling on Amazon in the AI Era

At SXSW, Quantcast exec Steven Wolfe Pereira urges brands to consider who owns their customer data and relationships.

clock March 12, 2018Adriana Lee

wwd style lounge sxsw data technology


How to Build Smart Data Approaches for Fashion and Retail

Intimidated by data initiatives? Don’t be. Here are some common-sense data strategies, straight from WWD’s final Style Lounge session.

clock March 11, 2018Adriana Lee

dose loreal skinceuticals

Beauty Features

Up Close With L’Oréal at SXSW

The beauty giant is turning to tech to take a more personalized approach.

clock March 11, 2018Adriana Lee

beauty barrage wwd sxsw style lounge social micro-influencer


The Big Potential of Micro-Influencers

For retail event expert Beauty Barrage, influencers with modest followings can be powerful.

clock March 11, 2018Adriana Lee

Foreo sxsw brand storytelling wwd style lounge


Foreo Shares Its Unique Brand of Storytelling at SXSW

How this beauty start-up’s CES ejection turned out to be a good thing.

clock March 11, 2018Adriana Lee

Perfect Corp YouCam Ai AR estee lauder wwd


Perfect Corp. Talks AR and AI at WWD’s SXSW Style Lounge

The developer revealed YouCam’s secret sauce: AR that makes makeup try-on easy and fun again.

clock March 11, 2018Adriana Lee

Load More Arrow


Today's Must Read


Emilia Wickstead to Show Resort 2019 Collection in Sydney

clock 6hPatty Huntington

Social Studies