Adriana Lee

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Pietra wants to help influencers make products and become consumer brands, and it's offering to connect them with world-class vendors.


This New Platform Aims to Turn Influencers Into Product Brands

Pietra just launched a platform to help creators get into product and build their consumer brands, and thousands are already on board. 

clock April 12, 2021Adriana Lee

Aarthi Ramamurthy with Sriram Krishnan, hosts of "The Good Time Show" on the Clubhouse app.


How Sriram Krishnan and Aarthi Ramamurthy Blew Up on Clubhouse

Hosts of the influential “The Good Time Show” on how it started and its guests, from Elon Musk and Mark Zuckerberg to DVF and Virgil Abloh.

clock April 12, 2021Adriana Lee

Glossier Boston


Investors Funneled $2B to Beauty and Personal Care in 2020

Funding for beauty start-ups hit an all-time high last year, CB Insights says. And 2021 is shaping up to be even bigger.

clock April 9, 2021Adriana Lee

Shoppers at the Stanford Shopping Center in Palo Alto, Calif.


IBM: Nearly 3 in 4 Mall-goers Eager to Return to Brick-and-Mortar

According to a new IBM study, shoppers are ready to swarm stores, while investors and retailers prep for the return of the prodigal shopper.

clock April 8, 2021Adriana Lee

The WhatsApp application icon is seen on an iPhone home screen in Warsaw, Poland on March 3, 2021. (Photo by Jaap Arriens / Sipa USA)(Sipa via AP Images)


WhatsApp Makes Managing Catalogues and Hiding Products Easier

The messaging app marks its continued evolution into shopping by making product catalogue management less annoying.

clock April 7, 2021Adriana Lee

Christian Dior Couture's augmented reality sneaker try-on in Snapchat was one of its most successful activations to date, the company said.


EXCLUSIVE: How Snapchat AR Ignited Christian Dior’s B27 Launch

Luxury brands are flocking to augmented reality — among them, Christian Dior, whose B27 launch on Snapchat soared, thanks to the tech.

clock April 4, 2021Adriana Lee

Upstairs in the Boggi Milano store in Stuttgart, Germany.


The Ransomware Threat to Retail Is Still Real

Boggi Milano learned that the hard way, when a malicious attacker breached its systems and took 40GB of corporate data.

clock April 2, 2021Adriana Lee

Facebook unveiled new visibility changes for content on Wednesday.


Social Revamp: Facebook Tweaks Sorting, IG’s Reels Goes Full TikTok

Facebook debuts visibility features for its feeds and Istagram unveils “Remix,” a Duet-like feature for Reels.

clock March 31, 2021Adriana Lee

Poshmark is one of five peer-to-peer marketplaces forming the new PASS Coalition.


EBay, Etsy, Mercari, OfferUp, Poshmark Announce PASS Coalition

Rival peer-to-peer marketplaces join forces in a coalition that takes aim at the anticounterfeiting bill INFORM Consumers Act.

clock March 30, 2021Adriana Lee

David Dobrik

Business Features

Dispo Founder David Dobrik Has Become Toxic, and VCs Are Over It

Investors and brands can’t get away from David Dobrik or his camera app Dispo fast enough, at least for now. 

clock March 26, 2021Adriana Lee

This combination of 2018-2020 photos shows, from left, Twitter CEO Jack Dorsey, Google CEO Sundar Pichai, and Facebook CEO Mark Zuckerberg. Less than a week before Election Day, the CEOs of Twitter, Facebook and Google are set to face a grilling by Republican senators who accuse the tech giants of anti-conservative bias. Democrats are trying to expand the discussion to include other issues such as the companies' heavy impact on local news.  The Senate Commerce Committee has summoned Twitter CEO Jack Dorsey, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai to testify for a hearing Wednesday. The executives have agreed to appear remotely after being threatened with subpoenas. (AP Photo/Jose Luis Magana, LM Otero, Jens Meyer)


The Fate of Social: Where Facebook, Twitter, Google Stand

Change may be coming for social media. But the tech leaders defining the landscape differ on what that should look like.

clock March 25, 2021Adriana Lee

Sharon Chiarella


Stitch Fix Nabs Amazon Exec

Amazon VP Sharon Chiarella to join online styling service as its new chief product officer.

clock March 23, 2021Adriana Lee

Facebook cofounder and ceo Mark Zuckerberg streaming his keynote at the virtual Facebook Connect conference.


Zuckerberg: Apple’s Privacy Move Could Spur More Social Commerce

The Facebook CEO talked social commerce numbers and spun Apple’s privacy update as a positive change that could send more retailers his way.

clock March 19, 2021Adriana Lee

YouTube is bringing its Shorts one-minute video feature to the U.S. as a beta test, starting this week.


YouTube’s Short Video Test Begins Rolling Out in U.S.

YouTube expands beta test for Shorts, bringing the TikTok contender to its home turf.

clock March 19, 2021Adriana Lee

Gucci launches the first Snapchat AR Lenses for shoe try-ons.


Snapchat Signals Fashion Ambitions With Latest Acquisition

Snap Inc. has set the stage for a fashion commerce push with its purchase of Fit Analytics, a fitting tech start-up for apparel and shoes.

clock March 18, 2021Adriana Lee

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Nick Kamen in Munich in 1987.


Industry Pays Tribute to Model Nick Kamen

clock May 6, 2021Tianwei Zhang

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