Sponsored
More From Alexa Tietjen
Beauty Features
YouTuber NeonMUA Partners With Midas Cosmetics on Face Palettes
“I hold strong to the idea of supporting indie brands, especially now,” said the YouTuber and creator of the hashtag #ColourPopMeBlack.
Beauty Features
Jackie Aina Launches Lifestyle Company, Forvr Mood
Forvr Mood launches Aug. 10 with a collection of candles.
Beauty Features
Glossier Lays Off Retail Employees
After furloughing retail staff in May, Emily Weiss has announced that Glossier will lay off its nearly 200 retail employees.
Fashion Features
Snap Partners With Ralph Lauren to Create Bitmoji Wardrobe
The partnership is the first to exist within Snapchat and the Bitmoji app.
People
Internet Astrologer Dossé-Via on Scorpio-isms and Her EP of Mantras
The woman behind popular Instagram accounts ScorpioMystique and KnowTheZodiac shares her most asked questions, Scorpio placements and why she created an EP of mantras.
Beauty Features
TikTok Influencer Addison Rae Co-creates Cosmetics Company
Item Beauty, backed by brand incubator Madeby Collective, will launch on Aug. 11 with six products.
Beauty Features
LBP Builds Beauty, Lifestyle Company With Camila Coelho
Elaluz, which translates to “she is light” in Coelho’s native Portuguese language, will bow online on Aug. 3 with two products.
Beauty Features
Prima’s Christopher Gavigan on Building Trust in the Purpose Economy
“What we are experiencing and demanding and requiring of brands is to step up with an activist and advocacy position,” Gavigan said.
Beauty Features
Dr. Robin Berzin on Parsley Health’s Approach to Medicine
“If you pay by the visit, then the whole health-care system is incentivized for you to come back and have more visits,” she said.
Beauty Features
How Black-Owned Beauty Retailers Are Shaking Up the Beauty Industry
Black-owned beauty retailers — many of which are women-founded and self-funded — are meeting the needs of consumers of color who have long been neglected by beauty’s biggest players.
Fashion Features
Will Arielle Charnas’ Something Navy Be a ‘Catalyst for Change?’
Charnas and Something Navy’s interim ceo Matt Scanlan discuss her stand-alone brand launch, the coronavirus and the Black Lives Matter movement.
Beauty Features
Patrick Starrr Reveals Beauty Brand, One/Size
One/Size is a cosmetics company backed by Luxury Brand Partners. It will launch at Sephora.
Media
Pay Disparity, Tokenism, Bias: Racism in the Influencer Industry
Influencer marketing is still in a nascent stage. Already it is riddled with racism.
Beauty Features
Target Removes Shane Dawson Books
Social media has also noticed that Dawson’s makeup collaboration with Jeffree Star is no longer available on Morphe’s web site.
Media
YouTubers Jenna Marbles, Shane Dawson Respond to Racism Accusations
Marbles announced that she would quit YouTube for the time being.
Essentialist
Today's Must Read
![Sacai’s Chitose Abe collaborated with Brooklyn-based artist Hank Willis Thomas on “Love Over Rules” inspired collections.
Thomas created a bold, uppercase graphic of the “Love Over Rules” inscription. The phrase lent thoughtful, graphic impact to the collections and provided the moving ending to Sacai’s seasonal brand film, directed by Shoji Uchida, that sets out to replicate the backstage activity before a fashion show.
“Basically, the collection is to honor and respect all people, and also to agree — Love Over Rules, no matter what their race, culture or sexuality,” Abe said in a video appointment during which she showed the two collections from her Tokyo atelier.
Not even in her most introspective moments, did Abe ever question the importance of fashion at a moment of such intense cultural turmoil. “It’s sort of beyond the question of whether fashion is important or not,” she noted. “What I [think about] is how to make the wearer feel good about themselves and how to give that person confidence by wearing the clothes. So it’s not just about whether fashion is important, but how it’s going to make that person feel. It’s about self-expression.”
Tap the link in bio for the full interview.
Report: Bridget Foley
📸: Yukie Miyazaki](https://scontent-dfw5-2.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/117247942_296985711608898_3217114544557586604_n.jpg?_nc_ht=scontent-dfw5-2.cdninstagram.com&_nc_cat=106&_nc_ohc=49nvQA_nanYAX8k8voA&oh=17c5a6e403957e38cd43272a0173daee&oe=5F5E6F89)
![YouTuber @neonmuahas, aka Darius McKiver, has partnered with @midascosmetics_ on inclusive face palettes.
The collection marks McKiver's second product collaboration and first in the complexion category. It was inspired by a video fellow beauty YouTuber @nymatang created calling attention to a lack of bronzing options for deep complexions, McKiver said.
"[Tang] showed how she had to use an eyeshadow from a Morphe palette as contour and bronzer," McKiver said. "I don’t understand why, with the recent boom of complexion and foundation ranges, we’re still missing something as important as bronzers and contours."
Tap the link in bio for more.
Report: @hernameislex](https://scontent-dfw5-2.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/117256204_299237724680556_5374844507470415486_n.jpg?_nc_ht=scontent-dfw5-2.cdninstagram.com&_nc_cat=100&_nc_ohc=SXFRpScXal8AX9tFx16&oh=f225416d21c14793eae46244b576334f&oe=5F5EA57C)
![@JackieAina has launched her own company, and no, it's not beauty — yet.
@ForvrMood is a lifestyle company that launched online on Aug. 10 with a four-piece collection of coconut wax candles that are free of sulfates and parabens. The initial product offering includes a silk pillowcase and matching headband, with prices ranging from $28 to $49.
Prior to launch, Forvr Mood accumulated a waitlist of more than 45,000 people. It sold out of pre-sale inventory within minutes — despite not revealing details of the brand or the product lineup before launch.
Forvr Mood, whose name is meant to reflect "a vibe and aesthetic without really saying that," is a venture self-funded by Aina that has been in the works since 2018, she said. She plans to expand the company into categories such as fragrance and skincare. Her future makeup line, however, is a separate venture.
"The reason why we decided to [launch with a lifestyle company] is because makeup requires a lot more testing and more standardizing," Aina said. "There are some products that I’ve been developing for my — hint, hint — future makeup line for almost two years."
Tap the link in bio for more.
Report: @hernameislex
📸: @forvrmood](https://scontent-lax3-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/117169814_222603885748036_6636572076137064969_n.jpg?_nc_ht=scontent-lax3-1.cdninstagram.com&_nc_cat=104&_nc_ohc=BmuR4NKh2o4AX-ZOO4t&oh=88b0f8d74455155840d9fd233773693e&oe=5F5CB7B1)
