Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

Midas Cosmetics Neon MUA

Beauty Features

YouTuber NeonMUA Partners With Midas Cosmetics on Face Palettes

“I hold strong to the idea of supporting indie brands, especially now,” said the YouTuber and creator of the hashtag #ColourPopMeBlack.

clock August 10, 2020Alexa Tietjen

Jackie Aina Forvr Mood

Beauty Features

Jackie Aina Launches Lifestyle Company, Forvr Mood

Forvr Mood launches Aug. 10 with a collection of candles.

clock August 10, 2020Alexa Tietjen

Glossier Boston

Beauty Features

Glossier Lays Off Retail Employees

After furloughing retail staff in May, Emily Weiss has announced that Glossier will lay off its nearly 200 retail employees.

clock August 7, 2020Alexa Tietjen

Ralph Lauren Snap Bitmoji wardrobe

Fashion Features

Snap Partners With Ralph Lauren to Create Bitmoji Wardrobe

The partnership is the first to exist within Snapchat and the Bitmoji app.

clock August 6, 2020Alexa Tietjen

Dossé-Via ScorpioMystique KnowtheZodiac


Internet Astrologer Dossé-Via on Scorpio-isms and Her EP of Mantras

The woman behind popular Instagram accounts ScorpioMystique and KnowTheZodiac shares her most asked questions, Scorpio placements and why she created an EP of mantras.

clock August 6, 2020Alexa Tietjen

Item Beauty Addison Rae TikTok influencer

Beauty Features

TikTok Influencer Addison Rae Co-creates Cosmetics Company

Item Beauty, backed by brand incubator Madeby Collective, will launch on Aug. 11 with six products.

clock August 3, 2020Alexa Tietjen

Camila Coelho Elaluz

Beauty Features

LBP Builds Beauty, Lifestyle Company With Camila Coelho

Elaluz, which translates to “she is light” in Coelho’s native Portuguese language, will bow online on Aug. 3 with two products.

clock July 31, 2020Alexa Tietjen

Christopher Gavigan

Beauty Features

Prima’s Christopher Gavigan on Building Trust in the Purpose Economy

“What we are experiencing and demanding and requiring of brands is to step up with an activist and advocacy position,” Gavigan said.

clock July 24, 2020Alexa Tietjen

Robin Berzin

Beauty Features

Dr. Robin Berzin on Parsley Health’s Approach to Medicine

“If you pay by the visit, then the whole health-care system is incentivized for you to come back and have more visits,” she said.

clock July 24, 2020Alexa Tietjen

Kimberly Smith and Amaya Smith, owners of The Brown Beaut y Co-op, are par t of a growing group of Black-owned retailers reinventing the beaut y buying experience for BIPOC.

Beauty Features

How Black-Owned Beauty Retailers Are Shaking Up the Beauty Industry

Black-owned beauty retailers — many of which are women-founded and self-funded — are meeting the needs of consumers of color who have long been neglected by beauty’s biggest players.

clock July 17, 2020Alexa Tietjen

Arielle Charnas Something Navy

Fashion Features

Will Arielle Charnas’ Something Navy Be a ‘Catalyst for Change?’

Charnas and Something Navy’s interim ceo Matt Scanlan discuss her stand-alone brand launch, the coronavirus and the Black Lives Matter movement.

clock July 13, 2020Alexa Tietjen

Patrick Starrr One/Size

Beauty Features

Patrick Starrr Reveals Beauty Brand, One/Size

One/Size is a cosmetics company backed by Luxury Brand Partners. It will launch at Sephora.

clock July 10, 2020Alexa Tietjen

influencer pay gap racism


Pay Disparity, Tokenism, Bias: Racism in the Influencer Industry

Influencer marketing is still in a nascent stage. Already it is riddled with racism.

clock July 8, 2020Alexa Tietjen

Shane Dawson

Beauty Features

Target Removes Shane Dawson Books

Social media has also noticed that Dawson’s makeup collaboration with Jeffree Star is no longer available on Morphe’s web site.

clock June 30, 2020Alexa Tietjen

shane dawson jenna marbles youtube


YouTubers Jenna Marbles, Shane Dawson Respond to Racism Accusations

Marbles announced that she would quit YouTube for the time being.

clock June 29, 2020Alexa Tietjen

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