Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

Vanity Projects Institute Nail Art

Beauty Features

Vanity Projects to Launch Online Training Program for Nail Artists

The salon chain will open enrollment for the Vanity Projects Institute, taught by master nail artist Kanae Yagi, in April.

clock March 5, 2021Alexa Tietjen

Benefit Cosmetics Mascara launch

Beauty Features

Benefit Cosmetics Invests in Virtual Event for Mascara Launch

The company is said to have spent $500,000 on a digital event that drew 77,000 visitors.

clock March 5, 2021Alexa Tietjen

BIPOC-owned influencer agencies


These People of Color-owned Influencer Agencies Are Advancing Opportunities for People of Color

As brands consider how to promote greater diversity through their activations, WWD highlights influencer agencies owned by people of color.

clock March 4, 2021Alexa Tietjen

#StopAsianHate GoFundMe

Fashion Features

Phillip Lim, Eva Chen Support GoFundMe’s #StopAsianHate Fundraising Hub

The hub is meant to centralize fundraising efforts that support the AAPI community.

clock March 2, 2021Alexa Tietjen

Augustinus Bader The Rich Cream

Beauty Features

Augustinus Bader’s The Rich Cream Is Now Vegan

The company has reformulated its best-selling product following consumer demand.

clock March 2, 2021Alexa Tietjen

Nina Dobrev Maison Christian Dior

Beauty Features

EXCLUSIVE: Maison Christian Dior Names Nina Dobrev U.S. Fragrance Ambassador

Dobrev will promote fragrances made by François Demachy, star of Dior’s “Nose” documentary.

clock March 2, 2021Alexa Tietjen

Bobbi Brown

Beauty Features

How Low-fi Content Is Driving High Sales Growth

Bobbi Brown, Jenna Lyons, Trinny Woodall and others are harnessing the power of home-created social media content to drive sales.

clock February 26, 2021Alexa Tietjen

anti-Asian violence #StopAsianHate

Fashion Features

Fashion Designers, Beauty Community Speak Out as Industry Stays Mum on Anti-Asian Violence

Prabal Gurung, Jason Wu, Ji Oh, Phillip Lim and more industry leaders are calling on their peers to raise awareness of the increased amount of attacks against Asians and Asian Americans.

clock February 24, 2021Alexa Tietjen


Beauty Features

Heyday Closes Series B, Inks Franchise Agreement

The company plans to open 40 physical locations in the next five years through a franchise agreement with Level 5 Capital Partners.

clock February 23, 2021Alexa Tietjen

Chanel LipScanner

Beauty Features

How Chanel Developed Its LipScanner Technology

The app required labeling “tens of thousands” of images, said Cédric Begon, director of innovation programs and partnerships within Chanel’s Research team.

clock February 22, 2021Alexa Tietjen

Nidhi Sunil L'Oreal Paris

Beauty Features

Nidhi Sunil Is L’Oréal Paris’ First Indian Model Global Ambassador

Sunil is a former environmental attorney who has spoken out about colorism and gendercide within Indian culture.

clock February 22, 2021Alexa Tietjen

Hey Humans Maesa The Smith Family

Beauty Features

EXCLUSIVE: The Smith Family, Maesa Create Personal Care Brand

Hey Humans will bow at Target with four products that are 99 percent plastic-free, according to the company.

clock February 22, 2021Alexa Tietjen

Instagram posts featuring gold face and eye masks are driving sales for beauty brands during the pandemic.

Beauty Features

The Thread: Gold Face Masks Drive Buzz — and Sales

Gold face masks are driving organic social media content, resulting in a sales boost for brands.

clock February 19, 2021Alexa Tietjen and James Manso

amfar gala fragrance

Beauty Features

What Does the AmfAR Gala Smell Like?

The foundation has launched a pair of fragrances to raise money for AIDS research and its COVID-19 fund.

clock February 17, 2021Alexa Tietjen

Jones Road Bobbi Brown

Beauty Features

Makeup Artist Bobbi Brown’s Jones Road Launches Skin Care

The Miracle Cream was modeled after Jones Road’s Miracle Balm, which has a wait list of 20,000.

clock February 16, 2021Alexa Tietjen

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clock March 5, 2021Layla Ilchi

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