Skip to main content

Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at VH1.com writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

How Clearco’s Revenue-Based Financing Fuels Beauty Business

The company's model allows founders to secure capital without sacrificing equity.

Brand Incubator Gloss Ventures Secures $9.5 Million in Funding

Gloss Ventures' portfolio includes influencer-led brand Sacheu Beauty.

KNC Beauty, Champion Co-design Capsule Line

Champion marks KNC's second collaboration with a fashion company this year.

15 Latine Fashion and Beauty Influencers to Know

Including Pam Arias, Sisterly Style, Paola Alberdi and more.

Jay-Z Testifies in Court as Parlux Saga Continues

The case, which has given way to much disagreement over marketing and distribution, pre-dates the now-popular…

Addison Rae to Release Mood-based Fragrance Line

The AF Collection by Addison Rae will launch d-to-c and will be sold via Instagram and TikTok.

Jewelry Brand Emma Pills Gets Influencer Investment From Natasha Oakley

Oakley will take on the role of chief executive officer at Emma Pills, which launches in the U.S. on Oct. 25.

How Global Supply Chain Challenges Will Impact Holiday Beauty Shopping

The aftermath of today's port congestion, shipping challenges and factory shutdowns will play out throughout…

Nail Artist Coca Michelle on Creating ‘Visual Poetry’

Michelle has amassed a famous roster of clients since she first began painting nails nearly two decades ago.

EXCLUSIVE: Wende Zomnir Dreams Up California-inspired Beauty Brand

Urban Decay's legendary founding partner is bringing her vision to a new beauty brand inspired by California…

Monkey Exhibitor Cited for Violating Animal Welfare Act in Bizarre 2020 Influencer Stunt

The stunt was organized by Bananas Monkey in an effort to drum up online buzz for its launch late last year.

Drew Barrymore on Leadership and Celebrity Entrepreneurship

"Screw titles. See what people's strengths are," the Flower Beauty cofounder said at WWD's Women in Power…

EXCLUSIVE: Vanity Planet’s New Tech Measures Skin Health in 30 Seconds

Skin Reporter uses artificial intelligence to quantify the topical health of facial skin.

Beauty YouTuber Mel Thompson, 35, Has Died

Thompson's death was confirmed via Instagram.

Nikkie de Jager’s Next Beauty Move

The YouTube star has been working on a beauty brand, Nimya, for the past three years.