Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at VH1.com writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

Emilia Clarke Clinique

Beauty Features

Emilia Clarke Is Clinique’s First Global Brand Ambassador

“The brand feels fresh and relatable and universal, and those are the traits I believe in,” Clarke said.

clock January 15, 2020Alexa Tietjen and Natalie Theodosi

Bambini Furtuna

Beauty Features

The Makers of Furtuna Skin Launch Children’s Wellness Line

Bambini Furtuna offers organic solutions to common, child-specific problems such as earaches and scrapes.

clock January 15, 2020Alexa Tietjen

Model on the catwalk, bag detailChanel Cruise 2020 show, Detail, Paris, France - 03 May 2019

Fashion Features

Is Trading Pre-Owned Luxury the New Consignment?

HauteTrader, a new online platform, gives luxury lovers the option to trade their wares instead of reselling them.

clock January 14, 2020Alexa Tietjen

Scott Patric makeup artist project runway

Beauty Features

‘Project Runway’ Makeup Artist Scott Patric Dead at 53

Patric’s work included “Project Runway,” “Under the Gunn” and “Threads.”

clock January 13, 2020Alexa Tietjen

Rosie Huntington-Whiteley Hourglass

Beauty Features

Rosie Huntington-Whiteley Is Hourglass’ First Brand Ambassador

“I feel at this point in my life that partnership has to be a meaningful one, has to have integrity,” Huntington-Whiteley said.

clock January 10, 2020Alexa Tietjen

Instagram app icon on iPhone, iOS, social network, smartphone screen, display, close-up, detail, GermanyVARIOUS

Beauty Features

Is Beauty Headed for a Social Media Shakeup in 2020?

Instagram’s user growth is slowing. Meanwhile, TikTok is buzzing.

clock January 9, 2020Alexa Tietjen

Skinceuticals Skinlab

Beauty Features

EXCLUSIVE: SkinCeuticals to Offer ‘Accessible Aesthetics’ Via Physical Locations

SkinLab is a series of service-led retail spaces, the first of which opened in Napa, Calif.

clock January 9, 2020Alexa Tietjen

RMS Beauty

Beauty Features

RMS Beauty Names New Chief Executive and Operating Officers

The clean beauty company is ramping up its recruitment in 2020.

clock January 7, 2020Alexa Tietjen

Bite Beauty vegan

Beauty Features

Bite Beauty Goes Vegan, Launches Complexion Range

“We want to make clean mainstream,” said Laure de Metz, general manager of Bite.

clock January 7, 2020Alexa Tietjen

A view of the stageCreate and Cultivate Powered by Mastercard, San Francisco, California, USA - 21 Sep 2019Mastercard continues its mission to spotlight and inspire women small business owners across the nation through its ongoing partnership with Create & Cultivate.

Media

How Jaclyn Johnson ‘Reverse-Engineered a Media Company’

The Create and Cultivate founder talks scaling her business, which generated $13 million in revenue in 2019.

clock January 6, 2020Alexa Tietjen

Rihanna

Fashion Features

No. 8: That Rihanna Reign Just Won’t Let Up

Rihanna continued to break boundaries in 2019, including the historic launch of the Fenty label, the Savage X show and more.

clock December 23, 2019Alexa Tietjen and Kellie Ell

YouTuber Drama 2019

Fashion Scoops

In 2019, YouTubers Realized Controversy Costs Coin

Drama may bode well for the Internet, but it could cost you your off-line business, too.

clock December 23, 2019Alexa Tietjen

PewDiePie aka Felix KjellbergFelix Kjellberg 'This Book Loves You' book signing, Waterstones Piccadilly, London, Britain - 18 Oct 2015

Fashion Scoops

YouTuber PewDiePie Made $70 Million in 2019, According to Report

A report from OnBuy estimates that that sum came from advertising and merchandise alone.

clock December 19, 2019Alexa Tietjen

Bretman Rock getting ready to attend the Jeremy Scott show in New York.

Fashion Scoops

Bretman Rock, MTV to Film ‘No Filter’ YouTube Series

The series is slated for an early 2020 release.

clock December 18, 2019Alexa Tietjen

Commodity's Bois fragrance.

Beauty Features

Indie Fragrance Favorite Commodity to Make Comeback

Mere months after shuttering, the company has been acquired by Europerfumes.

clock December 18, 2019Alexa Tietjen

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Essentialist

Today's Must Read

Backstage at Prada Men's Fall 2020

Business

Could a Prada Sale be Luxury's Next Mega-Deal?

clock 19hLuisa Zargani

Social Studies