Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

Christie Fleischer CEO Benefit Cosmetics

Beauty Features

Benefit Names Christie Fleischer as CEO

Fleischer was previously head of global consumer products at Netflix.

clock 1hAlexa Tietjen

MAC Studio Fix Fluid SPF 15 Foundation.

Beauty Features

MAC Cosmetics Appoints New Senior Executive

James Aquilina is the brand’s new senior vice president and general manager for international and global commercial.

clock 17hAlexa Tietjen

James Charles NYFW influencer

Fashion Scoops

James Charles Tops Influencer Impact at NYFW

Despite only attending one show, Charles earned a whopping $2.4 million in Media Impact Value.

clock September 16, 2019Alexa Tietjen

Tiffany & Love

Beauty Features

Tiffany & Co. Unveils New Fragrance Pillar, Tiffany & Love

The pillar launches with two fragrances, including the first male fragrance from the brand.

clock September 16, 2019Alexa Tietjen

Johnny Depp in the Dior Sauvage campaign.

Beauty Features

Dior Breaks Silence on Sauvage Campaign: ‘We Are Deeply Sorry’

The campaign, starring Johnny Depp, drew backlash from social media users, who claimed it was culturally appropriative.

clock September 13, 2019Alexa Tietjen

Winnie Harlow and Kim Kardashian

Beauty Features

Kim Kardashian, Winnie Harlow Team Up for KKW Beauty Collection

“Winnie is someone that is making my kids’ lives a happier place,” said Kardashian.

clock September 13, 2019Alexa Tietjen

Backstage at TIBI RTW Sopring 2020

Beauty Features

Nail Art Is a Thing Again, Thanks to NYFW

Designs, dreamt up by nail artists such as Mei Kawajiri and Sarah Nguyen, were inventive and avant-garde.

clock September 12, 2019Alexa Tietjen

Bretman Rock getting ready to attend the Jeremy Scott show in New York.

Beauty Features

How Internet Star Bretman Rock Does NYFW

“I don’t mean to sound popular or anything, but I feel like everyone’s looking at me at the shows,” he said.

clock September 9, 2019Alexa Tietjen

The vibe was "painterly," said Erin Parsons, who led makeup for Maybelline. To get the look, Parsons mixed custom shades of pink, blue and sea foam green and used her fingers to smear the shadow across models' lids, and the heel of her palm to push splashes of color up through the eyebrow. The makeup was similar for girls and boys. "We're doing sort of smaller versions on the boys, which kind of feels David Bowie-esque, which I really love. It's really working well on themÉthere are certain ones that look hot," Parsons said. Ñ Allison Collins

Beauty Features

‘Euphoria’ Is NYFW’s Biggest Beauty Inspiration

The HBO series about Gen Z teens has sparked a beauty revolution on the NYFW runways.

clock September 9, 2019WWD Beauty

Angie Parker for Moart created a white painterly stripe for eyes with a peachy tint for cheeks. ÒItÕs a little bit like a woman in the desert in Morocco and sheÕs in her tentÉa little bit elegant, defined sophisticatedÉ a desert lady!Ó Parker said. Ñ Ellen Thomas

Beauty Features

The Essential Spring 2020 Makeup Looks From the Runways of NYFW

Check back here for live updates of the essential spring 2020 makeup looks.

clock September 8, 2019Allison Collins and Alexa Tietjen and Ellen Thomas

"The look today is very AmericanaÉsomething kind of Montauk, [a] Cape Cod woman," said Bob Recine, who keyed hair for Redken. Models had straight hair that was bent using giant rollers and left down, with a slight bend. "It's not something that's a straight, deadÉstraight hair, fluffy, not greasy, not heavy, not over styled and the key here is we're looking for the look of confidence, that's the styling tool we're looking for." Ñ Allison Collins


New Spring Hairstyles for 2020 From the Runways of NYFW

WWD is breaking out the essential spring hairstyles for 2020, straight from the runways of NYFW. 

clock September 8, 2019Allison Collins and Alexa Tietjen and Ellen Thomas

Erika Girardi ShoeDazzle

Fashion Scoops

Erika Jayne Partners With ShoeDazzle on Fall Collection

“They look expensive and they’re a lot of fun,” Jayne said of the line.

clock September 5, 2019Alexa Tietjen

Express x Negin Mirsalehi


EXCLUSIVE⁠ — Express x Negin Mirsalehi Collection Debuts Online

The collection is part of the retailer’s plans to update the assortment — and boost sales.

clock September 5, 2019Kellie Ell

Shay Mitchell Beis

Fashion Scoops

Influence Peddler: Shay Mitchell on Building Her Travel Brand, Béis

“Being thrown into a really popular show for my first job here in the States, I learned very quickly that you have to have priorities,” Mitchell said.

clock September 4, 2019Alexa Tietjen

Huda Kattan

Beauty Features

Huda Beauty Generated More Than $50 Million of MIV in Just One Month

The bulk of that number comes from the brand’s influencer relationships.

clock August 30, 2019Alexa Tietjen

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Christie Fleischer CEO Benefit Cosmetics


Benefit Names Christie Fleischer as CEO

clock 1hAlexa Tietjen

Social Studies