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Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

EXCLUSIVE: Eva Gutowski Cocreates Coastal Citizen Beauty Brand

The line was developed in partnership with Follow Beauty, a holding company that builds creator-led brands.

Estée Lauder at 75: Inside Estée Lauder’s Investments Into Company Culture

Executives at the conglomerate detail progress it is making toward racial and gender equity, as well as its…

StriVectin to Be Acquired by Crown Laboratories

StriVectin's focus on digital marketing has led to a three-year retail sales compound annual growth rate of…

Why Live Shopping Platforms Are Betting on Beauty

TalkShopLive, Agora, Verishop and more believe beauty will be a huge category led by educational and…

Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch

The $40 million acquisition marks Il Makiage's first since acquiring NeoWize in 2019.

EXCLUSIVE: Courtney Shields’ New Beauty ‘Status’

The influencer has been working on a direct-to-consumer beauty brand based in her hometown of Austin, Texas.

Isaac Boots on Mind-Body Fitness With Purpose

"This year proved that no one is invincible, no matter what. Health is everything," Boots said.

EXCLUSIVE: Sephora to Add More Black-owned Brands

The retailer will reach the 15 percent benchmark in prestige hair care by yearend.

Matter of Influence: Deepica Mutyala on Creating a New Kind of Mineral Sunscreen

Live Tinted's newest release is Hueguard, a primer and moisturizer with SPF 30 and a 10,000-person waitlist.

Matter of Influence: Jackie Aina Brings Forvr Mood to Sephora

Forvr Mood, which has sold more than 200,000 candles, will build out Sephora's home fragrance category.

Japanese Influencer Kemio Creates T-shirt to Benefit AAPI Community

The shirt is a collaboration with Private Policy and Uprisers.

Influence Matters: How Atelier Is Streamlining the Beauty Supply Chain

The company, which works with creators and brands, currently has nearly 200 products in its pipeline.

Clearco Raises $215 Million From SoftBank

The e-commerce investor plans to use the new round of funding for international expansion.

Ouai Turns Popular Fragrances Into Activewear

The activewear collection is a collaboration with fellow Los Angeles-based brand Set Active.

RewardStyle Rebrands Amid Growth Period

The company reached $2.8 billion in influencer-driven purchases last year.