Beauty Forced to Confront Racism

clock 17hAlexa Tietjen and Allison Collins and Ellen Thomas


Voices of Fashion's Black Creatives on the Work to Be Done

clock June 5, 2020Andrew Shang and Victor Vaughns Jr. and Thomas Waller and Luis Campuzano and Emily Mercer and Rosemary Feitelberg


Bottega Veneta Taps Designer Matthieu Blazy

clock 10hMiles Socha

Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

The signs of a Kohl's Department Store in Burlington, Massachusetts, USA 05 March 2019. Kohl's (NYSE:KSS) released earnings and sales reports for 2018 fourth quarter resulting in 1.7% sales increase for 2018, including an increase over the holiday shopping season.Kohl's earnings report, Burlington, USA - 05 Mar 2019

Fashion Features

EXCLUSIVE: Snapchat Gives Kohl’s Virtual Closet an Update

The augmented reality feature lets customers sheltering-in-place try on and buy loungewear within the Snapchat app.

clock May 8, 2020Alexa Tietjen

Olivia Culpo

Fashion Features

EXCLUSIVE: Olivia Culpo Launches More Than a Mask

The line of nonsurgical, nonmedical fashion masks will donate a portion of its sales to Feeding America.

clock May 8, 2020Alexa Tietjen

Ulta Beauty

Beauty Features

Ulta Beauty Plans to Reopen 180 Doors

Select locations will offer hair services, though product testers will not be available for in-store use.

clock May 7, 2020Alexa Tietjen

coronavirus influencer marketing arielle charnas


Brands Turn to Microinfluencers, as Supers Struggle With Relatability

Coronavirus gaffes by superinfluencers are causing brands to lean into the micro pool.

clock May 7, 2020Alexa Tietjen

Angel Merino Artist Couture

Beauty Features

The Thread: Beauty and Wellness Brands See Payoff From Digital Efforts

Virtual initiatives born out of the coronavirus have led to a rise in social media engagement and in the best cases, a lift in sales.

clock May 4, 2020Alexa Tietjen

flexitarian skin care beauty

Beauty Features

Skin-care Flexitarians: The New Wave of Beauty Enthusiasts

Consumers are seeking clean beauty with a side of clinical — and even a Botox injection or two.

clock May 1, 2020Alexa Tietjen

L'Oreal Snap Camera Lens

Beauty Features

EXCLUSIVE: L’Oréal First Beauty Company to Partner With Snap Camera

L’Oréal will soon unveil eight Snap Camera lenses including ones for Garnier, Lancôme, L’Oréal Paris and Maybelline.

clock April 29, 2020Alexa Tietjen

James Charles Norvina Trixie Mattel YouTube Instant Influencer

Beauty Features

James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’

What impact can a full face of makeup have on a world at war with an invisible virus?

clock April 24, 2020Alexa Tietjen


Beauty Features

How Beaubble Aims to Make Influencer Brands More Sustainable

The company is helping influencers like Karen Yeung and Teni Panosian build beauty brands from scratch, giving them a larger revenue share in the process.

clock April 24, 2020Alexa Tietjen

Illi Ferandez Mercado Vicente

Fashion Scoops

Fashion Consultant Launches Online Index for Filipino Creatives

Mercado Vicente aims to combat the current anti-Asian sentiment by highlighting Filipino fashion designers, illustrators, photographers, graphic designers and more.

clock April 23, 2020Alexa Tietjen

Instagram Live Video


DBA’s New Platform Is a One-stop Shop for Instagram Lives

Your Live Guide is a centralized destination for live content during the coronavirus.

clock April 21, 2020Alexa Tietjen

Back Stage at Proenza Schouler RTW Fall 2020, photographed on February 11, 2020.

Beauty Features

Beauty P.R. Exec and Hairstylist Husband Start Nonprofit for Creatives

Support Creatives’ first initiative is a Motorola Razr campaign with celebrity makeup artist Sir John.

clock April 21, 2020Alexa Tietjen

Tina Craig bagsnob UBeauty

Beauty Features

Tina Craig’s U Beauty Aims to Redefine Luxury as Sustainable

The influencer’s beauty brand sold through $1 million worth of product in its first month, according to industry sources.

clock April 20, 2020Alexa Tietjen

Funmi Fetto Palette

Beauty Features

Funmi Fetto on Writing the ‘Beauty Bible’ for Women of Color

“Palette,” which releases in the U.S. on April 21, is Fetto’s second book.

clock April 20, 2020Alexa Tietjen

The Glowpear plant potDesigner creates self-watering plant pot, Melbourne, Australia - Jul 2015*Full story: keen gardener who wanted to grow his own food from his apartment in the heat of summer has invented a self-watering plant pot so he never forgets to keep them hydrated. Lloyd Fenn's innovative Glowpear Urban Garden holds 13 litres of water in a base reservoir and only sucks up water when the plant needs it. Previously his own attempts to grow produce in the inner city of Melbourne, Australia, highlighted a lack of time and space to properly grow his fruits, vegetables, herbs and flowers. However, now he only needs to water his plants as rarely as once a month in the summer - and even less often in cooler climates. The Urban Garden, which costs £128, is filled up either through the soil or directly into the water reservoir through a fill point. The self watering then works through wicking - where water in the reservoir is drawn up by capillary action as and when the plants need it - defying gravity.

Beauty Features

The Thread: Beauty’s Sustainability Buzz

Beauty influencers have become more vocal about sustainability, though consumers have seemingly deprioritized the environment in light of the coronavirus.

clock April 17, 2020Alexa Tietjen

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Today's Must Read

Beauty companies donate black lives matter


Beauty Companies Donate to Black Lives Matter

clock 16hAlexa Tietjen

Social Studies