Skip to main content

Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at VH1.com writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

Demand for Transparency Has Beauty Brands Talking

Consumers' quest for knowledge — about ingredients, DE&I efforts, pricing philosophy and more — are driving…

EXCLUSIVE: Becky G to Release Cosmetics Line Backed by Madeby Collective

"Although I'm only 24, I feel like a cat who is on her seventh of nine lives," Becky G said.

Sephora Adds Accelerate Participants to Brand Matrix

For the first time since the Accelerate Program's inception, Sephora promised to add all eight participants…

NYC Beauty Freelancers See Signs of Recovery, One Year Post-Lockdown

Hair, makeup and nail artists are taking clients at reduced capacity, while also searching for ways to…

Purpose Over Profit, Beauty Brands Say

Consumer demand for purpose-driven beauty is inspiring brands to clarify their intents and practices…

EXCLUSIVE: Influencer Sommer Ray Fronts Ingestible Beauty Line

Imaraïs is a PETA-certified ingestibles brand that enters the market with Glow, a beauty gummy.

Good Light Gets Investment From SuperOrdinary

The investment simultaneously marks Good Light's expansion into China.

America’s Beauty Industry Should Recognize the Diversity of the Asia-Pacific

The region is infinitely diverse, home to people of all shapes, sizes and complexions. It's time for the U.S…

It’s Time for Beauty Brands to Confront Colorism in Their Advertising

"De-centering whiteness" in beauty marketing is crucial as the industry seeks to be more inclusive, experts…

Estée Lauder Inks Uber Eats’ First Beauty Partnership

Jo Malone London and Origins products are landing on the Uber Eats and Postmates apps this weekend.

#StopAsianHate Surpasses $170 Million in MIV

The movement has racked up more than 40,000 posts on social media, according to Launchmetrics.

Silas Capital, Beliade Invest in Ceremonia Hair Care

Ceremonia previously raised $1 million in pre-seed funding during COVID-19.

Black Executive CMO Alliance Seeks to Create Opportunity in Beauty — and Beyond

Esi Eggleston Bracey, Unilever's chief operating officer, is a founding member.

Instagram Releases Digital Fashion and Beauty Zine

Counting nine pages, the zine highlights what is trending on Instagram in fashion and beauty, as well as…

Patrick Starrr’s One/Size Beauty Brand Earned $10 Million in MIV

Owned media drove nearly 50 percent of total MIV, according to Launchmetrics data.