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Alexa Tietjen

Alexa Tietjen is a writer and video producer specializing in prestige beauty and influencers. She graduated from Boston College in 2014 with a bachelor’s degree in philosophy and, against all odds, landed a job at VH1.com writing about popular music. She joined WWD’s Eye desk in 2016 and switched to the beauty beat in 2018. You can usually (always) find her at her desk, but if not, she is probably memorizing Bretman Rock’s YouTube page, tweeting about Rihanna or checking her horoscope.

More From Alexa Tietjen

Olivia Palermo Is Launching a Beauty Line

Olivia Palermo Beauty was created in partnership with Paris-based Marie Claire Beauty Group.

Health Food Company Bubble Hires Savraj Singh as CTO

Singh is the first senior hire by Bubble, which has a brand wait list of more than 1,000.

EXCLUSIVE: Sex Tech Company Lora DiCarlo Launches on Republic

The company, co-owned by Cara Delevingne, expects to do as much as $10 million in sales this year.

Christian Serratos Named Dior Beauty Ambassador

Serratos is known for her role as Selena Quintanilla in Netflix's series, released in December.

Chillhouse Pivots to Face and Body Care, as Spa Remains at Limited Capacity

"Our goal is to be cross-category and exist within different parts of your self-care routine — not just skin…

SK-II to Release Eight Original Films Via New Studio Division

The first film, "The Center Lane," follows Japanese swimmer Ikee Rikako.

Influencer Tezza Barton Launches Merch

Barton is the cofounder of an eponymous photo-editing app, which has 3 million monthly users.

Shaz and Kiks’ Cofounder on Ayurveda and Ancient Rituals

"There is some knowledge [about Ayurveda] — and some know more than others — but overall there is the want to…

How Maeva Heim Brought Bread to Market During COVID-19

Heim shares how consumer behavior is impacting the hair care category and why new brand founders should…

Estée Lauder Pushes Brazil Expansion With Sephora Partnership

The brand will take over Sephora Brazil windows and host a "lipstick giveaway" for a period of time.

Jane Lauder on Data and ‘Aspirational Intelligence’

The Estée Lauder Cos. Inc.'s newly appointed chief data officer talks "connecting the dots to find something…

TalkShopLive’s Bryan Moore on the Impact of Livestream Commerce

Sales on TalkShopLive were up more than 800 percent over the past year, and beauty proved to be a growing…

Net-a-porter’s Newby Hands on What’s Selling in Beauty — and Why

Skin care is "massive," with active ingredients and high-tech devices driving growth.

David Yi Debuts Good Light Beauty Brand

Good Light launches with three vegan and cruelty-free products that will be sold direct-to-consumer and on…

Vanity Projects to Launch Online Training Program for Nail Artists

The salon chain will open enrollment for the Vanity Projects Institute, taught by master nail artist Kanae…