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Alexandra Pastore

Editor, Strategic Content Development

More From Alexandra Pastore

Young Consumers Blame Social Media for Irresponsible Shopping Habits 

Consumer behavior data finds key generational differences in marketing tactics' success rates.

Former Technology Executives Launch Social Investment Platform

Follow is a retail investment two-sided marketplace that allows today's prominent financial influencers to…

Paris Hilton Coins a New Catchphrase in Klarna’s Y2K Campaign

In collaboration with Hilton's 11:11 Media, the campaign features a series of videos that explore Klarna's…

Afterpay Celebrates the Industry’s Power to Create Positive Change at NYFW

The company continues to amplify emerging designers and open doors to consumers with new programming…

Consumers Are Adopting a Split-brain Mentality When It Comes to Budgeting

The latest consumer survey from Criteo finds amid inflation, consumers are looking to save but still willing…

NetElixir on Giving Consumers the Attention They Need

Udayan Bose says key consumer groups are being neglected in the chase for higher AOV.

How Perfect Corp. Is Personalizing Beauty Tech

Wayne Liu believes beauty is in the sweet spot between standardization and customization, making it perfect…

Are Economic Concerns Widening the Gap Between Customer Preference and Retailer Perceptions?

New data from SAP Emarsys shows companies are not aligned with shoppers' priorities across the board from…

Year of Ours Shares Team Spirit With Inclusive Community of Consumers

The founder of the L.A.-based activewear and lifestyle brand discusses answering the unmet need for…

Omnichannel Investments Are Top of Mind for Retailers in 2023

Avalara's 2023 retail forecast reveals retailers' top challenges and how executives in the U.S., U.K. and…

PayPal Makes Moves Into Headless Commerce

The new integration with Bold Commerce aims to provide shoppers with more flexibility in payment methods and…

Banking for the Young Consumer

Contemporary financial technologies like Chime are positioned to meet the new generation's set of financial…

Making Fragrance a Conversation Piece

Accidental entrepreneur, Julie Maskula, talks to WWD about leaving her career as a consultant and leading…

Deloitte Reveals Retail Industry Outlook for 2023

The report details today's consumer, a volatile retail landscape and investments to maintain growth.

Lively Founder Launches Clean Energy Drink

The first-ever beverage of its kind created by women, Gorgie, has been built with a digital-first approach…