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Alexandra Pastore

Editor, Strategic Content Development

More From Alexandra Pastore

Do Consumers Really Understand the D-to-c Difference?

Scalefast's third installation of its d-to-c hype report examines the consumer point of view on blurring…

How Beauty Is Leveraging Technology to Fuel Social Entertainment

Executives from Dash Hudson and Forma Brands discuss how social entertainment makes beauty sales boom.

The Inkey List Cofounders Discuss Powering Growth Via Personalization

The trending skin care brand that aims to demystify the beauty category through knowledge-driven solutions…

Survey Reveals Organizations Are Ill-prepared to Handle the Great Customer Resignation

SugarCRM survey data shows organizations are losing nearly half of customers gained in the U.S. and a third…

Retailers Are Building Fulfillment Centers and Adapting Mobile Tech to Address Consumer Behavior Shifts

Research data from SOTI finds the local facility trend may provide an immediate solution to retailers' state…

This Year’s 25 Most Inspirational Women Share Insights for the Next Generation

The women were selected by WWD's Fairchild Studio and Berns Communications Group in celebration of…

Meta Shares Insights on the Current State of Women-led Small Businesses

The data comes from the company's global state of small business study.

Reports Show Consumers Might Not be as Excited to Invest in NFTs as Advertised

Data from Cardify and Klaviyo reveal how people really feel about the metaverse, cryptocurrency and NFTs.

The Original Smiley Celebrates 50 Years With a Special Partnership Collection

Designer partners for the collection include Saint James, Raf Simons, Palm Angels, Sandro and Moschino, among…

American Express Announces the ‘Services That Back Us’ Grant Program

In partnership with Main Street America, the program is the latest effort in the company's "Backing Small…

Chase Survey Finds Small Business Owners Are Feeling Future Ready

Despite ongoing pandemic-related challenges, entrepreneurs reported they expect a bright future — aided by…

Are Gen Z and Millennial Consumers Really That Different?

Research from CM Group indicates how the younger generation is rewriting the rules of engagement from media…

Disqo Study Sheds Light on the Cryptocurrency Consumer and What Drives Them

The consumer behavior survey aims to provide insights on this new confident investor in the rapidly evolving…

Klarna and Good on You Team Up to Launch Sustainable Collections

The partnership builds on the Klarna's sustainability commitments made in 2021 to drive positive change.

Consumer Confidence Remains Unshaken Amid Renewed Safety Concern

Deloitte's latest State of the Consumer Tracker report reveals the evolving sentiment of the consumer.