More From Alexandra Pastore
Paris Hilton Coins a New Catchphrase in Klarna’s Y2K Campaign
In collaboration with Hilton's 11:11 Media, the campaign features a series of videos that explore Klarna's…
Afterpay Celebrates the Industry’s Power to Create Positive Change at NYFW
The company continues to amplify emerging designers and open doors to consumers with new programming…
Consumers Are Adopting a Split-brain Mentality When It Comes to Budgeting
The latest consumer survey from Criteo finds amid inflation, consumers are looking to save but still willing…
NetElixir on Giving Consumers the Attention They Need
Udayan Bose says key consumer groups are being neglected in the chase for higher AOV.
How Perfect Corp. Is Personalizing Beauty Tech
Wayne Liu believes beauty is in the sweet spot between standardization and customization, making it perfect…
Are Economic Concerns Widening the Gap Between Customer Preference and Retailer Perceptions?
New data from SAP Emarsys shows companies are not aligned with shoppers' priorities across the board from…
Year of Ours Shares Team Spirit With Inclusive Community of Consumers
The founder of the L.A.-based activewear and lifestyle brand discusses answering the unmet need for…
Omnichannel Investments Are Top of Mind for Retailers in 2023
Avalara's 2023 retail forecast reveals retailers' top challenges and how executives in the U.S., U.K. and…
PayPal Makes Moves Into Headless Commerce
The new integration with Bold Commerce aims to provide shoppers with more flexibility in payment methods and…
Banking for the Young Consumer
Contemporary financial technologies like Chime are positioned to meet the new generation's set of financial…
Making Fragrance a Conversation Piece
Accidental entrepreneur, Julie Maskula, talks to WWD about leaving her career as a consultant and leading…
Deloitte Reveals Retail Industry Outlook for 2023
The report details today's consumer, a volatile retail landscape and investments to maintain growth.
Lively Founder Launches Clean Energy Drink
The first-ever beverage of its kind created by women, Gorgie, has been built with a digital-first approach…
For SMB Owners, There Is No Holiday Break
New data from FreshBooks reveals the building stress being put on business owners during the holidays and…
Consumers Say 2022 Was a Year of Bad Financial Behavior
A December consumer survey from Credit Karma finds a regretful American consumer as the year ends.